EDD ConvertKit Addon is a specialized marketing extension that integrates your Easy Digital Downloads store with ConvertKit to automatically subscribe customers to forms and courses based on their purchase history. Trusted by over 50,000 businesses, this integration ensures your email marketing remains perfectly synced with your digital sales. It removes the manual work of managing mailing lists by handling segmentation at the point of transaction.
WPExclusive members get access to the ConvertKit Addon as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD ConvertKit Addon?
EDD ConvertKit Addon is developed by Easy Digital Downloads and is an ecommerce marketing plugin for WordPress. It belongs to the ecommerce category on WPExclusive, alongside other tools for digital storefront management.
The plugin solves the disconnect between your checkout process and your email marketing platform. It is designed for store owners who want to increase customer lifetime value through targeted email sequences and automated follow-ups without manual data entry.
EDD ConvertKit Addon Features
The feature set is built around automating the subscriber journey from the moment a payment is confirmed.
Automated Subscriptions
The plugin allows you to automatically subscribe customers to specific ConvertKit forms or courses based on what they purchased. This granular control is vital for ecommerce automation, ensuring that a customer who buys an e-book receives different emails than one who buys software. You can map individual downloads to unique forms within your ConvertKit dashboard.
Checkout Opt-In Options
Once activated, the plugin provides the option to enable a global form subscription. Customers are given a checkbox during the checkout process to opt themselves into your general marketing list. This helps build your primary email list while remaining compliant with user preferences, as the opt-in is placed naturally within the payment workflow.
Product-Specific Tagging
More advanced users can use the integration to send specific purchase data to ConvertKit. By using the download name as a tag, you can segment your audience based on their interests. This allows for highly personalized marketing campaigns, such as sending upgrade offers only to users who have tagged as owners of a specific version of your product.
Pricing
Check current pricing on the ConvertKit Addon sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Personal Pass | $99/year | 1 Site | Email Support + Updates |
| Extended Pass | $199/year | Unlimited | All Extensions |
| WPExclusive Membership | From $9.99/month | Unlimited | ConvertKit Addon + full library |
For developers managing multiple sites, a WPExclusive membership covers the ConvertKit Addon plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the core Easy Digital Downloads environment. WPExclusive updates plugin files promptly after each release to ensure you have access to the latest security patches and features.
How to Install
- Download the ConvertKit Addon .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Downloads → Settings → Extensions → ConvertKit
- Enter your ConvertKit API Key to establish the connection
Use Cases
Selling Online Courses and Tutorials
Automatically enroll buyers into follow-up email sequences that deliver lesson materials or supplementary content. This is perfect for ecommerce stores looking to provide an onboarding experience immediately after purchase.
Segmented Upselling for Digital Products
By tagging customers based on specific downloads, you can create automated funnels that offer related products. If a customer buys a beginner’s guide, the plugin ensures they are added to a list that receives promotions for your advanced guide two weeks later.
Agencies and Developers Managing Multiple Client Sites
Agencies can deploy this integration across multiple client stores without individual license overhead through WPExclusive. This makes it cost-effective to offer high-end marketing automation as a standard feature for client builds.
vs Alternatives
| Feature | ConvertKit Addon | EDD Active Campaign Addon |
|---|---|---|
| Subscription Type | Forms & Courses | List-based |
| Checkout Opt-in | ✅ Yes | ✅ Yes |
| Tagging System | ✅ Yes | ✅ Yes |
| Starting Price | $99 | $99 |
| Available on WPExclusive | ✅ Yes | ✅ Yes |
Browse the full ecommerce plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Integrates natively with ConvertKit’s unique form and course structure
- Requires minimal configuration after the initial API handshake
- Supports both global and product-specific subscription rules
⚠️ Limitations
- Requires a separate paid subscription to the ConvertKit platform
- Limited to the ConvertKit ecosystem only
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD ConvertKit Addon GPL Licensed?
Yes. EDD ConvertKit Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get EDD ConvertKit Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD ConvertKit Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD ConvertKit Addon do?
EDD ConvertKit Addon is a marketing integration that connects your store to your email list. The plugin automatically adds customers to ConvertKit forms or courses based on the products they buy during checkout.
Is EDD ConvertKit Addon free?
The plugin is a premium extension. While there is no official free version, you can access it via a WPExclusive membership starting from $9.99/month.
What is the latest version of EDD ConvertKit Addon?
The plugin is actively maintained — WPExclusive members always receive the most current release as soon as it is verified and uploaded.
How much does EDD ConvertKit Addon cost?
Individual licenses start at $99 per year from the developer. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use EDD ConvertKit Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to EDD ConvertKit Addon?
The most common alternatives are the EDD Active Campaign Addon and the EDD Mailchimp extension. All are available on WPExclusive within the same membership if you decide to switch email providers.
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