Popup Builder Advanced Targeting is an extension that provides eight specific targeting options designed to increase website conversion rates. It allows site owners to control exactly who sees a popup based on behavior, technology, and status. This granular control prevents irrelevant messaging and improves the user experience across all devices.
WPExclusive members get access to Advanced Targeting as part of a full plugin and theme library — plans from $9.99/month. See the full Popup Builder collection →
What Is Popup Builder Advanced Targeting?
Popup Builder Advanced Targeting is developed by Popup Builder and is a conversion plugin for WordPress. It belongs to the conversion category on WPExclusive, alongside other tools for digital marketers and store owners. The extension functions as a powerful add-on for the core plugin, expanding the basic display rules with logic-based triggers.
This extension solves the problem of generic popups by allowing for segmented marketing. It is built for professional site managers who need to show different offers to logged-in users, mobile visitors, or users coming from specific external sources.
Popup Builder Advanced Targeting Features
The feature set is built around isolating specific visitor segments to deliver high-relevance content.
User and Role Identification
Advanced Targeting allows you to target visitors by their user status, such as logged-in or logged-out users. This is perfect for showing registration prompts to guests while displaying exclusive dashboard notifications to members. You can also target popups by specific WordPress user roles, ensuring administrators, subscribers, or customers see content tailored to their permissions levels within the conversion workflow.
Technical and Device Detection
The plugin includes detection for devices, web browsers, and operating systems. You can display separate popups for mobile visitors and desktop visitors to ensure the design fits the screen size. The browser and OS detection tools are useful for companies offering software downloads or those needing to hide certain elements from users on legacy browsers.
Behavioral and Source Logic
The “After X pages” feature triggers popups only after a user has viewed a specific number of pages. You can also target visitors by Referral URL, showing unique welcome messages to traffic coming from partner sites or social media. Additionally, the plugin supports cookie detection to show or hide popups based on the data saved during previous user sessions.
Pricing
Retail pricing for the extension starts at $29.00 per year for a single site license. WPExclusive members access it as part of their membership plan, which includes unlimited site usage.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Single Site | $29.00/year | 1 Site | 1 Year Updates |
| Unlimited | $89.00/year | Unlimited | 1 Year Updates |
| WPExclusive Membership | From $9.99/month | Unlimited | Advanced Targeting + full library |
For developers managing multiple sites, a WPExclusive membership covers Advanced Targeting plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 3.1. The plugin receives regular updates to ensure compatibility with WordPress 5.1 and higher. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the Advanced Targeting .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to the Popup Builder menu in your dashboard
- Select a popup and click ‘Edit’ to see the new Advanced Targeting conditions in the settings panel
Use Cases
Member-Only Special Promotions
You can set a popup to only appear for users with the “Subscriber” role. This allows membership sites to offer unique discounts or restricted content to existing members without showing those same prompts to new visitors in the conversion funnel.
Mobile-Specific Call to Actions
Websites often need different popup designs for mobile screens. By using the device targeting feature, you can create a simplified, touch-friendly popup that only triggers for phone users, while showing a design with more detail to desktop users.
Agencies and Developers Managing Multiple Client Sites
Agencies can use this extension to implement complex marketing logic across multiple client portfolios. Using WPExclusive allows for deploying these advanced features on unlimited client sites without individual license tracking hurdles.
vs Alternatives
| Feature | Advanced Targeting | Popup Maker ATC |
|---|---|---|
| URL Targeting | ✅ Yes | ✅ Yes |
| Device Detection | ✅ Yes | ✅ Yes |
| OS Detection | ✅ Yes | ✅ Yes |
| Starting Price | $29.00 | Included in Pro |
| Available on WPExclusive | ✅ Yes | ❌ |
Browse the full conversion plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Offers 8 distinct targeting options including OS and browser detection
- Deep integration with WordPress user roles and login status
- Referral URL targeting allows for highly specific traffic source marketing
⚠️ Limitations
- Requires the core Popup Builder plugin to be installed and active
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Popup Builder Advanced Targeting GPL Licensed?
Yes. Popup Builder Advanced Targeting is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Popup Builder Advanced Targeting on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Popup Builder Advanced Targeting plus every plugin and theme in the library, on unlimited sites.
Explore the full Popup Builder collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Popup Builder Advanced Targeting do?
Popup Builder Advanced Targeting is a conversion-focused extension that adds eight advanced visitor targeting conditions to your site. Advanced Targeting allows you to show or hide popups based on user roles, devices, browsers, and previous visitor behavior like the number of pages seen.
Is Popup Builder Advanced Targeting free?
No, this is a premium extension. While a free version of the core plugin exists, Advanced Targeting requires a subscription or a WPExclusive membership starting from $9.99/month.
What is the latest version of Popup Builder Advanced Targeting?
The current stable version is 3.1. The plugin is actively maintained — WPExclusive members always receive the most current release.
How much does Popup Builder Advanced Targeting cost?
Direct retail pricing begins at $29.00 per year for a single site. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Popup Builder Advanced Targeting via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to Popup Builder Advanced Targeting?
Common alternatives include Popup Maker Advanced Targeting Conditions and OptiMonk targeting features. All are available on WPExclusive within the same membership.
