Formidable Forms Form Action Automation is an advanced extension that allows users to schedule and automate form actions like emails and SMS messages. Each individual entry can have its own specific set of scheduled actions based on custom triggers or dates. This add-on expands the native capabilities of the core form builder by adding time-based logic to post-submission workflows.
WPExclusive members get access to Form Action Automation as part of a full plugin and theme library — plans from $9.99/month. See the full Formidable Forms collection →
What Is Formidable Forms Form Action Automation?
Formidable Forms Form Action Automation is developed by Formidable Forms and is an automation plugin for WordPress. It belongs to the automation category on WPExclusive, alongside other tools for developers and business owners. The add-on is designed to handle repetitive tasks that typically require manual follow-up or complex external cron jobs.
It solves the problem of static form notifications by allowing actions to be delayed or repeated over time. This makes it a core component for users building membership sites, appointment systems, or automated drip campaigns directly within WordPress.
Formidable Forms Form Action Automation Features
The feature set is built around the ability to decouple form actions from the immediate moment of submission, providing granular control over timing.
Advanced Scheduling and Timing
Form Action Automation allows you to schedule email notifications based on the time passed since an entry was created or updated. You can also use a specific date field within your form to determine when a message should be sent. This flexibility is vital for forms used for event registrations or due date reminders.
Recurring Actions and Limits
The plugin supports recurring actions, enabling you to send emails repeatedly after a specified amount of time has elapsed. To prevent spam or over-communication, you can set a strict limit on the number of times a specific email or action will trigger. This is effective for chasing unpaid invoices or sending periodic check-ins until a status changes.
Logic Integration
Form Action Automation integrates with the existing conditional logic settings found in the Pro version. You can augment the logic to ensure actions only fire if certain criteria are met at the time of the scheduled event. Additionally, it can be combined with the Twilio add-on to automate SMS text messages similarly to email notifications.
Pricing
Retail pricing for this add-on is typically tied to the Formidable Elite plan. Check current pricing on the Form Action Automation sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Elite Plan | $299.50+/year | Unlimited | Full Add-on Suite |
| WPExclusive Membership | From $9.99/month | Unlimited | Form Action Automation + full library |
For developers managing multiple sites, a WPExclusive membership covers Form Action Automation plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to ensure compatibility with the core builder and the latest WordPress releases. WPExclusive updates plugin files promptly after each release to maintain security and performance for all members.
How to Install
- Download the Form Action Automation .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Ensure Formidable Forms Pro is already installed and active as a prerequisite.
- Navigate to your form settings and look for the Automation tab within Form Actions.
Use Cases
Automated Invoice Reminders
Use Form Action Automation to send recurring email reminders for payment. By linking the automation to a status field like “Unpaid,” you can trigger follow-ups every three days until the record is marked as paid, improving payment collection workflows.
Birthday and Anniversary SMS
Set up yearly automated messages by using a date field from your form. When combined with the Twilio add-on, the plugin can send a birthday text message every year on the specific date provided in the entry.
Appointment and Task Notifications
Trigger reminder texts for upcoming appointments or set deadlines on internal tasks. This ensures team members or clients receive timely notifications before a due date, reducing missed deadlines and no-shows.
Agencies and Developers Managing Multiple Client Sites
Agencies can deploy complex logic across various client sites without individual license overhead. Accessing this via WPExclusive allows you to provide high-level automation features for small business clients within a fixed budget.
vs Alternatives
| Feature | Form Action Automation | Gravity Forms Add-Ons |
|---|---|---|
| Scheduling | Entry-specific delay | Feed-based scheduling |
| Recurring Emails | ✅ Built-in | Requires extra add-ons |
| SMS Automation | ✅ Via Twilio | ✅ Via Twilio |
| Starting Price | Part of Elite plan | Part of Elite license |
| Available on WPExclusive | ✅ Yes | ✅ Yes |
Browse the full automation plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Allows for highly personalized automation based on specific entry data.
- Integrates natively with the core Formidable Pro conditional logic engine.
- Support for recurring notifications reduces manual follow-up tasks.
⚠️ Limitations
- Requires Formidable Forms Pro as a base installation to function.
- API actions may require additional configuration depending on the external service used.
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Formidable Forms Form Action Automation GPL Licensed?
Yes. Formidable Forms Form Action Automation is distributed under the GNU General Public License (GPL), the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Formidable Forms Form Action Automation on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Formidable Forms Form Action Automation plus every plugin and theme in the library, on unlimited sites.
Explore the full Formidable Forms collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Formidable Forms Form Action Automation do?
Formidable Forms Form Action Automation allows you to schedule any form action to occur at a later time or on a recurring basis. Form Action Automation lets you automate notifications, SMS messages, and various API calls based on submission dates or specific field values.
Is Formidable Forms Form Action Automation free?
No, this is a premium add-on usually included in the developer’s high-tier Elite license. However, WPExclusive members can access the plugin through tiered plans starting at $9.99/month.
What is the latest version of Formidable Forms Form Action Automation?
The plugin is actively maintained — WPExclusive members always receive the most current release shortly after it is published by the developers.
How much does Formidable Forms Form Action Automation cost?
Retail pricing is tied to the Elite plan which starts at approximately $299.50/year. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Formidable Forms Form Action Automation via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What is the best alternative to Formidable Forms Form Action Automation?
The most common alternatives are Gravity Forms Add-Ons or AutomatorWP. All are available on WPExclusive within the same membership, allowing you to test which logic fits your project best.
