EDD Sendy Addon is a premium integration plugin designed to connect your Easy Digital Downloads store directly with your self-hosted Sendy email application. It allows store owners to send trackable bulk emails via Amazon Simple Email Service (SES) at a significantly lower cost than traditional providers. This addon automates subscriber management based on specific customer purchase behavior.
WPExclusive members get access to Sendy Addon as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD Sendy Addon?
EDD Sendy Addon is developed by Easy Digital Downloads and is an automation plugin for WordPress. It belongs to the automation category on WPExclusive, alongside other tools for e-commerce developers. The plugin serves as a bridge between your digital storefront and Sendy, a self-hosted newsletter application.
This integration solves the problem of high monthly fees associated with software-as-a-service email platforms by utilizing Amazon SES. It is built for store owners who want to maintain high deliverability while scaling their mailing lists without increasing overhead costs.
EDD Sendy Addon Features
The feature set is built around synchronizing customer data with specific mailing lists during the checkout process.
Automated List Segmentation
The plugin allows you to select one or more lists that customers will be automatically subscribed to when purchasing specific products. This enables highly targeted follow-up campaigns based on consumer interests. You can map different automation triggers to different software downloads or categories within your store.
Customer Opt-in Control
Provide a global newsletter list option that appears directly on the checkout page. Customers can manually choose to opt themselves into a list, ensuring your marketing remains compliant with preferences. Sendy Addon handles the communication between the WordPress database and your Sendy installation seamlessly.
Amazon SES Integration
By leveraging Sendy, this extension facilitates sending authenticated bulk emails via Amazon SES. This technical setup ensures that your transactional and marketing emails land in the inbox rather than the spam folder. It provides a cost-effective alternative to platforms like Mailchimp or Campaign Monitor while maintaining professional tracking features.
Pricing
Check current pricing on the Sendy Addon sales page — WPExclusive members access it as part of their plan. The official vendor typically offers this as a premium extension for a yearly fee.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Official Single Site | $49.00/year | 1 Site | Regular Updates |
| WPExclusive Membership | From $9.99/month | Unlimited | Sendy Addon + full library |
For developers managing multiple sites, a WPExclusive membership covers Sendy Addon plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the core Easy Digital Downloads plugin and the latest Sendy API versions. WPExclusive updates plugin files promptly after each release to ensure security and performance.
How to Install
- Download the Sendy Addon .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Downloads → Settings → Extensions
- Enter your Sendy Installation URL and API Key to establish the connection
Use Cases
Niche Product Retargeting
Assign customers to specific lists based on their purchase history using the automation features. If a customer buys a specific theme, they are added to a theme-related list for future updates and upsells.
Cost-Effective Scaling
Perfect for stores with high transaction volumes that find Mailchimp or ConvertKit pricing prohibitive. It allows for massive subscriber growth without increasing the monthly operational budget.
Agencies and Developers Managing Multiple Client Sites
Developers configuring client stores can provide a professional email backend without forcing clients into expensive lifelong subscriptions. Using the WPExclusive license allows for rapid deployment across multiple staging and production environments.
vs Alternatives
| Feature | Sendy Addon | Mailchimp Addon | Active Campaign Addon |
|---|---|---|---|
| Self-Hosted Backend | ✅ Yes | ❌ No | ❌ No |
| Bulk Sending Cost | Very Low (SES) | High | High |
| Per-Product Subscription | ✅ Yes | ✅ Yes | ✅ Yes |
| Starting Price | $49.00 | $49.00 | $49.00 |
| Available on WPExclusive | ✅ Yes | ✅ Yes | ✅ Yes |
Browse the full automation plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Significant long-term savings on email marketing costs via Amazon SES
- Deep integration with Easy Digital Downloads product list assignments
- Simple opt-in checkbox UI for cleaner checkout experiences
⚠️ Limitations
- Requires an existing Sendy installation to be active on a server
- Requires Amazon SES account configuration for email delivery
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD Sendy Addon GPL Licensed?
Yes. EDD Sendy Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get EDD Sendy Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD Sendy Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD Sendy Addon do?
EDD Sendy Addon is an automation plugin used to bridge the gap between Easy Digital Downloads and the Sendy mailing application. It automatically subscribes customers to specific lists based on their purchases. It helps shop owners save money on email marketing costs.
Is EDD Sendy Addon free?
This is a premium extension, but WPExclusive members can access it as part of their subscription starting from $9.99/month.
What is the latest version of EDD Sendy Addon?
The plugin is actively maintained — WPExclusive members always receive the most current release after it is officially published.
How much does EDD Sendy Addon cost?
The retail price is typically $49.00 per year for a single site license. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use EDD Sendy Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to EDD Sendy Addon?
Common alternatives include the Mailchimp Addon, ConvertKit Addon, and Active Campaign Addon. All are available on WPExclusive within the same membership.
