EDD Acquisition Survey Addon is an extension for Easy Digital Downloads that allows you to gather information from your customers during purchase about how they found your store. It adds a customizable dropdown field to the checkout screen to track marketing channel performance. This tool provides store owners with clear data on which referral sources lead to verified sales.
WPExclusive members get access to Acquisition Survey as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD Acquisition Survey Addon?
EDD Acquisition Survey Addon is developed by Easy Digital Downloads and is an analytics plugin for WordPress. It belongs to the analytics category on WPExclusive, alongside other tools for tracking customer behavior and purchase patterns.
The plugin solves the problem of identifying which marketing efforts are actually driving revenue by asking the customer directly at the point of sale. It is designed for digital store owners who need actionable attribution data beyond what standard browser tracking provides.
EDD Acquisition Survey Addon Features
The core feature set is built around gathering and reporting on customer acquisition sources at checkout.
Checkout Integration
Once activated, a new “How did you hear about us?” field is added automatically to the checkout screen. This field captures user input before the transaction is finalized, ensuring high response rates for your marketing data. The plugin integrates seamlessly with the standard Easy Digital Downloads checkout flow.
Customizable Options
The options displayed in the dropdown field can be customized to best suit each site the extension is installed on. Store owners can add, remove, or reorder sources like “Recommendation,” “Search Engine,” or “Social Media.” This flexibility allows for granular tracking of specific campaign extensions or general channels.
Admin Reporting
Store admins receive the option to view dedicated reports on what customers are selecting from the survey options. These reports provide a visual overview of customer origins, allowing for better allocation of marketing budgets. Each selection is also recorded within the individual payment details for specific customer analysis.
Pricing
Check current pricing on the Acquisition Survey sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Standard Licensing | Varies | 1-Unlimited | Plugin + Support |
| WPExclusive Membership | From $9.99/month | Unlimited | Acquisition Survey + full library |
For developers managing multiple sites, a WPExclusive membership covers Acquisition Survey plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 1.0.3. WPExclusive updates plugin files promptly after each release to ensure compatibility with the latest WordPress and Easy Digital Downloads core updates.
How to Install
- Download the Acquisition Survey .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Downloads → Settings → Extensions to configure your survey options
- Enter the list of acquisition sources you want to track at checkout
Use Cases
Measuring Marketing ROI
Digital store owners use this to verify which paid advertising channels are resulting in actual conversions. By seeing data in the analytics dashboard, they can stop wasting spend on underperforming sources.
Optimizing Referral Programs
If you have an active word-of-mouth strategy, this allows you to see how many customers select “Friend or Colleague.” This feedback loop helps in deciding whether to launch more formal affiliate or referral incentives.
Agencies and Developers Managing Multiple Client Sites
Agencies use a WPExclusive membership to deploy survey tools across client stores without individual license overhead. This helps them provide better business insights to their clients through precise data collection.
Pros and Cons
✅ Strengths
- Zero-configuration reporting that displays data directly in the WordPress admin
- Lightweight code that does not slow down the checkout process
- Complete control over the labels and options shown to customers
⚠️ Limitations
- Requires customers to manually select an option, which relies on user accuracy
- Only tracks acquisition for successful purchases, not general site visitors
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD Acquisition Survey Addon GPL Licensed?
Yes. EDD Acquisition Survey Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get EDD Acquisition Survey Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD Acquisition Survey Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD Acquisition Survey Addon do?
EDD Acquisition Survey Addon is an analytics plugin used to track referral sources. Acquisition Survey adds a simple survey field to the checkout page so customers can report how they found your website.
Is EDD Acquisition Survey Addon free?
This is a premium extension. While a free version is not available on WordPress.org, you can access it via WPExclusive from $9.99/month.
What is the latest version of EDD Acquisition Survey Addon?
The current version is 1.0.3. The plugin is actively maintained — WPExclusive members always receive the most current release.
How much does EDD Acquisition Survey Addon cost?
Retail pricing varies based on Easy Digital Downloads bundle selections. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use EDD Acquisition Survey Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can I export data from EDD Acquisition Survey Addon?
Yes, Acquisition Survey data is stored within the standard Easy Digital Downloads payment records, allowing you to view and export acquisition details along with your general sales reports.
