Formidable User Tracking is a specialized WordPress add-on that tracks the exact steps and pages a user visits prior to submitting a form. This data provides granular insight into user behavior, replacing functionality removed from the core Formidable 2.0 engine to maintain optimal site performance. It allows site owners to see the complete journey leading to a conversion directly within their WordPress dashboard.
WPExclusive members get access to User Tracking as part of a full plugin and theme library — plans from $9.99/month. See the full Formidable Forms collection →
What Is Formidable User Tracking?
Formidable User Tracking is developed by Formidable Forms and is an analytics plugin for WordPress. It focuses on capturing the “User Flow” to help administrators understand which content drives form completions. It belongs to the analytics category on WPExclusive, alongside other tools for conversion optimization.
The plugin solves the problem of blind form submissions where the context of the user’s visit is lost. It is designed for marketers and site owners who need to build ideal customer profiles based on actual browsing data.
Formidable User Tracking Features
The feature set is built around providing a transparent look at the customer journey before the final click.
Comprehensive Path Tracking
The plugin records every page a user visits on the site before they decide to submit a form. This includes a list of every page visited, the terms searched on the site, and the referring URL if they arrived from an external link. All of this data is logged automatically once the add-on is active, requiring zero manual configuration for basic tracking needs.
Detailed Time and Action Metrics
User Tracking shows exactly how much time was spent on each step with specific timestamps. It calculates a summary of the total time elapsed between the first logged data point and the actual form submission. Additionally, it reveals if other forms were submitted earlier in the same session, giving a complete view of the user’s interaction history.
Data Display and Integration
Tracking information is accessible in multiple locations, including individual entry pages in the admin area, email notifications, and confirmation messages. Shortcodes are provided to display this information on pages or posts for specific entry IDs. It also integrates with Formidable Views to display database data in custom page templates.
Pricing
Check current pricing on the User Tracking sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Formidable Basic | $39.50+/year | 1 Site | Core Plugin |
| Formidable Business+ | $199.50+/year | Varies | Add-on Access |
| WPExclusive Membership | From $9.99/month | Unlimited | User Tracking + full library |
For developers managing multiple sites, a WPExclusive membership covers User Tracking plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to ensure compatibility with the latest Formidable core releases. WPExclusive updates plugin files promptly after each release, ensuring members always have access to the most secure and functional version of the code.
How to Install
- Download the User Tracking .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Ensure the core Formidable Forms plugin is already installed and activated
- Go to Formidable → Add-Ons and ensure the toggle for User Flow is active
Use Cases
Conversion Rate Optimization
Identify which blog posts or landing pages are most effective at leading users to your contact forms using analytics data. By seeing the path taken, you can optimize high-traffic pages that aren’t currently converting.
Customer Support Context
When a user submits a support ticket, the plugin shows the specific documentation pages they viewed before reaching out. This allows support staff to provide better answers without asking the user to repeat steps they have already taken.
Agencies and Developers Managing Multiple Client Sites
Agencies can provide detailed reporting to clients about how their marketing funnel is performing. Using a WPExclusive membership allows you to deploy this high-level tracking across all client projects without individual license management overhead.
Pros and Cons
✅ Strengths
- Virtually zero setup required; tracking starts immediately upon activation
- Includes precise timestamps for every interaction in the user journey
- Supports shortcodes for displaying tracking data on the front-end
⚠️ Limitations
- Requires the core Formidable Forms plugin to be installed to function
- Does not provide retro-active tracking for submissions made before activation
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Formidable User Tracking GPL Licensed?
Yes. Formidable User Tracking is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Formidable User Tracking on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Formidable User Tracking plus every plugin and theme in the library, on unlimited sites.
Explore the full Formidable Forms collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Formidable User Tracking do?
Formidable User Tracking is a tracking plugin used to record the journey of a site visitor. User Tracking captures every page visit, internal search, and referral source prior to form submission.
Is Formidable User Tracking free?
The plugin is a premium add-on included in paid Formidable plans. WPExclusive provides access to the full version via membership plans starting at $9.99/month.
What is the latest version of Formidable User Tracking?
The plugin is actively maintained — WPExclusive members always receive the most current release after it is published by the developers.
How much does Formidable User Tracking cost?
Retail pricing typically requires a high-tier Formidable Forms bundle. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Formidable User Tracking via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
How do I see the user flow data?
After installing User Tracking, go to the Entries page for your specific form and click View. The tracking data will be displayed in a dedicated section at the bottom of the entry details.
