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EDD – Per Product Notifications 1.2.5

Updated: November 10, 2025

EDD – Per Product Notifications is a powerful Easy Digital Downloads extension that helps you automate admin notifications for specific product purchases. Download to Install and learn about features, pricing, and alternatives.

What is EDD – Per Product Notifications?

When WordPress users need granular control over purchase notifications, EDD – Per Product Notifications offers a specialized solution for Easy Digital Downloads stores. This plugin enables store owners to configure custom email alerts for specific products, ensuring you never miss important sales or need immediate attention on particular items. With EDD – Per Product Notifications, you can set up targeted communication workflows that trigger based on individual product purchases, making it ideal for stores with diverse inventory or special handling requirements. The extension seamlessly integrates with your existing EDD setup, providing a user-friendly interface to manage notification preferences without complex configuration processes.

What Makes EDD – Per Product Notifications Different

EDD – Per Product Notifications stands out by offering product-specific notification capabilities that go beyond standard EDD email functionality. Unlike generic purchase notifications, this extension allows you to create tailored alerts for individual products, product categories, or even specific variations. This level of granularity ensures that the right people receive the right information at the right time, whether it’s inventory managers, fulfillment teams, or customer service representatives. The plugin’s intuitive interface makes it easy to set up complex notification rules without any coding knowledge, while its robust backend ensures reliable delivery of critical purchase information.

  • Product-specific email notifications for targeted communication
  • Multiple recipient support for different departments or team members
  • Customizable email templates with dynamic content insertion

EDD – Per Product Notifications Features for WordPress Users

Custom Notification Rules

Create sophisticated notification rules based on specific products, categories, or download attributes. The plugin allows you to define multiple conditions that trigger notifications, ensuring precise control over when alerts are sent. You can set up different notification workflows for digital products, physical goods, or membership items, each with their own recipient lists and message templates. This flexibility makes it perfect for stores with complex inventory management needs or multi-department coordination requirements.

Dynamic Email Templates

Design professional email notifications using the built-in template editor with support for dynamic variables. Include purchase details, customer information, product specifics, and custom fields directly in your notification emails. The template system supports HTML formatting, allowing you to maintain brand consistency across all communications. You can create different templates for different notification types, ensuring each department receives information in the most relevant format for their needs.

Multi-Recipient Management

Configure multiple recipients for each notification rule, including different departments, team members, or external partners. The plugin supports conditional recipient routing based on product attributes or purchase details, ensuring notifications reach the appropriate stakeholders automatically. You can also set up escalation rules for high-value purchases or time-sensitive items, creating a comprehensive notification hierarchy that matches your business processes. This feature eliminates the need for manual forwarding and reduces response times significantly.

How to Install EDD – Per Product Notifications

Quick Installation

  1. Ensure Easy Digital Downloads is installed and activated on your site
  2. Download the EDD – Per Product Notifications plugin from Easy Digital Downloads
  3. Go to Plugins → Add New → Upload Plugin in WordPress dashboard
  4. Select the downloaded zip file and click Install Now
  5. Activate the plugin and configure your notification settings

Who Should Use EDD – Per Product Notifications?

Digital Product Stores

Perfect for stores selling digital downloads, software, or online courses that need immediate notification of purchases for license generation or access provisioning. The plugin ensures your fulfillment team receives instant alerts when customers purchase specific products, reducing delays in delivering digital goods. You can set up different notification workflows for various product types, ensuring the appropriate team handles each purchase type efficiently.

Multi-Department Organizations

Ideal for businesses where different departments handle various aspects of order processing. Inventory teams can receive notifications for physical products, while support teams get alerts for subscription purchases. This segmentation ensures each department only receives relevant information, improving efficiency and reducing notification fatigue. The plugin’s conditional routing capabilities make it easy to implement complex organizational workflows.

EDD – Per Product Notifications vs Alternatives

Feature EDD – Per Product Notifications Standard EDD Notifications
Product-Specific Alerts Advanced customization per product Generic store-wide notifications
Multiple Recipients Conditional routing to multiple recipients Single admin email address
Template Customization Dynamic variables and HTML support Basic text formatting only

EDD – Per Product Notifications Pricing

EDD – Per Product Notifications is available as a premium extension from Easy Digital Downloads, priced at $29 for a single site license. The plugin includes one year of updates and support, with renewal options available at a discounted rate. For developers or agencies managing multiple client sites, unlimited site licenses are available at $199, offering significant cost savings for bulk deployments. All purchases include access to detailed documentation and priority customer support from the EDD team.

Pros and Cons

✅ Pros

  • Seamless integration with Easy Digital Downloads ecosystem
  • Highly customizable notification rules and templates
  • Excellent for complex store workflows and multi-team coordination

❌ Cons

  • Requires Easy Digital Downloads plugin to function
  • Premium pricing may be prohibitive for small stores
  • Limited to email notifications only (no SMS or push notifications)

Frequently Asked Questions

Can I send notifications to multiple email addresses for one product?
Yes, EDD – Per Product Notifications supports multiple recipients per product. You can add unlimited email addresses and even set up conditional routing based on product attributes or purchase details.

Does this plugin work with variable-priced products?
Absolutely. The plugin supports all EDD product types, including variable-priced products. You can create different notification rules for different price points or product variations.

Can I customize the email content for each product?
Yes, the plugin includes a powerful template editor that allows you to create custom email content for each product. You can use dynamic variables to include purchase details, customer information, and product-specific data.

Is there a limit to the number of notification rules I can create?
No, there’s no limit to the number of notification rules you can create. You can set up as many rules as needed for your store’s requirements, whether you have 10 products or 10,000.

Does this plugin support conditional notifications?
Yes, you can create conditional notification rules based on various criteria including product attributes, purchase amount, customer details, and custom fields. This allows for highly targeted and relevant notifications.

Can I test notifications before going live?
The plugin includes a test mode that allows you to send test notifications to verify your setup before activating rules for live purchases. This ensures everything works perfectly before customers start buying.

Final Verdict

EDD – Per Product Notifications is an essential extension for serious Easy Digital Downloads stores that require granular control over their notification workflows. It’s particularly well-suited for businesses with complex inventory management needs, multi-department coordination requirements, or those selling diverse product types that demand different handling processes. While the premium pricing may be a consideration for very small stores, the efficiency gains and improved operational control make it a worthwhile investment for growing digital commerce businesses.

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Version: 1.2.5

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License: GPL

Updated: November 10, 2025

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