Frequently Bought Together is a WooCommerce extension that adds product recommendation boxes to your store, allowing you to create custom product bundles or automated cross-sells. Research suggests that up to 35% of Amazon’s revenue is generated through recommendation engines like these. By displaying complementary products on a single page, the plugin helps increase the average order value (AOV) for online retailers.
WPExclusive members get access to Frequently Bought Together as part of a full plugin and theme library — plans from $9.99/month. See the full Woocommerce Extensions collection →
What Is Frequently Bought Together?
Frequently Bought Together is developed by Woocommerce Extensions and is an ecommerce plugin for WordPress. Sold on the official marketplace since 2020, it has become a standard for stores looking to replicate the high-conversion tactics of major retailers. It belongs to the ecommerce category on WPExclusive, alongside other tools for professional store owners.
The plugin solves the issue of low cart totals by intelligently suggesting items that provide more value when purchased as a set. It is designed for store owners who want to offer discounted bundles without complex setup or heavy coding requirements.
Frequently Bought Together Features
The core functionality is built around highly customizable product widgets that can be deployed at the individual product level or globally across categories.
Advanced Bundling and Discounts
Frequently Bought Together allows you to assign multiple special offers to a single product, enabling horizontal and vertical cross-selling strategies. You can create offers with two, three, or more products with no hard restrictions on bundle size. The plugin supports both percentage-based discounts for each item and fixed amount discounts for the entire package, helping you manage ecommerce campaigns more effectively.
Bulk and Category-Wide Rules
For stores with large inventories, managing bundles manually is impossible. Frequently Bought Together enables batch suggestions for every product within a specific category, saving hours of manual data entry. You can also temporarily deactivate specific bundles for seasonal promotions without deleting the configuration from your database, making it ideal for managing Woocommerce Extensions at scale.
Interface and Layout Customization
The plugin includes two shortcodes to display bundles on any page, post, or custom post type within your store. You can customize the widget position, UI styles, background colors, and titles to match your theme perfectly. It supports both Simple and Variable product types, allowing customers to choose their specific variation (like size or color) directly within the bundle widget before adding everything to the cart with one click.
Pricing
Check current pricing on the Frequently Bought Together sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Standard License | $79 / year | 1 Site | Support + Updates |
| WPExclusive Membership | From $9.99/month | Unlimited | Frequently Bought Together + full library |
For developers managing multiple sites, a WPExclusive membership covers Frequently Bought Together plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to ensure compatibility with the latest versions of WooCommerce. It is specifically optimized with the WooCommerce Performance Optimizer, allowing it to run up to 2 times faster on stores with over 10,000 products. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the Frequently Bought Together .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Go to the WooCommerce menu to find the new bundles management page
- Create your first bundle rule or categorical discount from the plugin dashboard
Use Cases
Increasing Order Value in Fashion Stores
Clothing retailers use Frequently Bought Together to suggest complete outfits. By bundling a shirt with matching trousers and shoes, and offering a 10% discount on the set, stores can significantly increase their revenue per customer in the ecommerce niche.
Selling Accessory Kits for Electronics
When a customer buys a camera, Frequently Bought Together can automatically suggest SD cards, batteries, and lenses. Setting these up as categorical rules ensures that every camera product automatically promotes relevant accessories without manual work.
Agencies and Developers Managing Multiple Client Sites
Agencies can deploy professional-grade upselling features across all client stores using a single WPExclusive membership. This removes the need for individual $79/year licenses for every small shop, allowing developers to provide high-value features while maintaining their margins.
Pros and Cons
✅ Strengths
- Supports both individual and batch category-wide bundle assignments
- Includes performance optimization for large stores with 10k+ products
- Highly flexible discount engine supporting both percentages and fixed amounts
- Directly supports variable products with front-end selection
⚠️ Limitations
- The widget requires some CSS adjustment if using non-standard or highly custom WooCommerce themes
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Frequently Bought Together GPL Licensed?
Yes. Frequently Bought Together is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Frequently Bought Together on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Frequently Bought Together plus every plugin and theme in the library, on unlimited sites.
Explore the full Woocommerce Extensions collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Frequently Bought Together do?
Frequently Bought Together is an ecommerce plugin used to add product bundles and cross-sell widgets to WooCommerce product pages. Frequently Bought Together allows you to group related items and offer them at a discount to increase the total value of each sale.
Is Frequently Bought Together free?
Frequently Bought Together is a premium extension. While there is no free version available on the WordPress repository, you can access the full plugin via WPExclusive for $9.99/month.
What is the latest version of Frequently Bought Together?
The plugin is actively maintained — WPExclusive members always receive the most current release after it is verified and uploaded to our library.
How much does Frequently Bought Together cost?
The retail price is approximately $79 per year. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Frequently Bought Together via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can Frequently Bought Together handle large product databases?
Frequently Bought Together is built to manage large volumes of products and includes specific optimizations to keep the site fast even when managing complex bundle rules across thousands of SKUs.
