WooCommerce Points and Rewards is a loyalty system that enables store owners to reward customers for purchases and actions with points redeemable for discounts. With over 8,000 active installations, it is a standard choice for building customer retention. The plugin allows for fine-grained control over point conversion rates at the global, category, and product levels.
WPExclusive members get access to WooCommerce Points and Rewards as part of a full plugin and theme library — plans from $9.99/month. See the full WooCommerce collection →
What Is WooCommerce Points and Rewards?
WooCommerce Points and Rewards is developed by WooCommerce and is an e-commerce loyalty plugin for WordPress. It belongs to the ecommerce category on WPExclusive, alongside other tools for online store owners. This plugin addresses the need for repeat customer engagement by gamifying the shopping experience with a flexible points economy.
Store owners use this plugin to incentivize specific behaviors, such as signing up for an account or leaving product reviews. It is ideal for businesses looking to increase customer lifetime value without complex external loyalty platforms.
WooCommerce Points and Rewards Features
The feature set is built around creating a seamless points-to-currency bridge within the standard WooCommerce checkout flow.
Point Earning and Conversion
Administrators can define exactly how many points are earned for every dollar spent. This rate can be specific to a single product or an entire category, allowing for targeted promotions. Points and Rewards also supports awarding points for non-purchase actions like account creation and writing reviews, which helps in building a community-driven store.
Redemption and Discounts
The plugin provides a flexible redemption system where customers can use their accumulated points for cart discounts. You can set a maximum discount limit at the cart or product level to protect profit margins. Customers see their available points and the potential discount directly on the cart and checkout pages, which encourages them to complete the purchase.
Customer Management and Logs
A dedicated management page allows site admins to manually adjust customer point balances. Every change is recorded in a detailed log, providing transparency for both the admin and the customer. Clients can view their entire points history and current balance through the standard My Account dashboard page.
Pricing
Retail pricing for the plugin is typically $179 per year. Check current pricing on the WooCommerce Points and Rewards sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| 1-Year Plan | $179.00 | 1 Site | Updates & Support |
| WPExclusive Membership | From $9.99/month | Unlimited | WooCommerce Points and Rewards + full library |
For developers managing multiple sites, a WPExclusive membership covers Points and Rewards plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 1.18.21. The plugin receives regular updates to ensure compatibility with the latest versions of WordPress and WooCommerce. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the WooCommerce Points and Rewards .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to WooCommerce → Settings → Points & Rewards to configure your conversion rates
- Enable rewards for specific actions like registration in the plugin settings tab
Use Cases
Boosting Targeted Product Sales
Store owners can set higher point multipliers for specific inventory they want to move quickly via ecommerce loyalty programs. This incentivizes customers to choose certain items over others to maximize their earnings.
Incentivizing Store Reviews
By awarding points for product reviews, businesses can solve the “empty store” problem, generating social proof that improves conversion rates for new visitors.
Agencies and Developers Managing Multiple Client Sites
Agency developers can deploy loyalty systems across several client stores without purchasing individual $179/year licenses for each. A WPExclusive membership makes high-end loyalty features budget-friendly for small business clients.
vs Alternatives
| Feature | Points and Rewards | Points and Rewards for WooCommerce Pro (WP Swings) |
|---|---|---|
| Point Redemption | Simple discounts | Spin-the-wheel, Referrals |
| Developer | WooCommerce | WP Swings |
| Starting Price | $179.00 | $99.00 |
| Available on WPExclusive | ✅ Yes | ❌ |
Browse the full ecommerce plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Official WooCommerce support for Cart and Checkout Blocks
- Granular control of reward points at the individual product level
- Historical points applied to previous orders retroactively
⚠️ Limitations
- Requires customers to be logged in; guest checkouts cannot earn points
- Lacks advanced gamification features like multi-tier memberships or leaderboards
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is WooCommerce Points and Rewards GPL Licensed?
Yes. WooCommerce Points and Rewards is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get WooCommerce Points and Rewards on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you WooCommerce Points and Rewards plus every plugin and theme in the library, on unlimited sites.
Explore the full WooCommerce collection → or browse all WordPress plugins →
Frequently Asked Questions
What does WooCommerce Points and Rewards do?
WooCommerce Points and Rewards is a loyalty extension used to award customers points for purchases and actions. Points and Rewards then allows those points to be redeemed for monetary discounts on future orders.
Is WooCommerce Points and Rewards free?
No, this is a premium extension. While there is no free version on WordPress.org, you can access it via WPExclusive from $9.99/month.
What is the latest version of WooCommerce Points and Rewards?
The current version is 1.18.21 — the plugin is actively maintained and WPExclusive members always receive the most current release.
How much does WooCommerce Points and Rewards cost?
The retail price is approximately $179 per year. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use WooCommerce Points and Rewards via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to WooCommerce Points and Rewards?
Alternative options include Points and Rewards for WooCommerce by WP Swings and MyCred. Both offer expanded gamification but Points and Rewards is the official solution from WooCommerce for core compatibility.
