OceanWP White Label Addon is a plugin which adds a new box in Theme Panel to allow you to replace the OceanWP name by your own brand name. It allows developers to present a professional, branded interface to clients by removing original theme references. This extension is essential for agencies delivering the OceanWP theme as a bespoke solution.
WPExclusive members get access to White Label as part of a full plugin and theme library — plans from $9.99/month. See the full OceanWP collection →
What Is OceanWP White Label Addon?
OceanWP White Label Addon is developed by OceanWP and is a customization plugin for WordPress. It belongs to the customization category on WPExclusive, alongside other tools for professional site management. The plugin modifies the internal metadata of the theme so clients see your business details instead of the original developer’s info.
This extension resolves the issue of clients seeing third-party theme branding in their WordPress dashboard. It is designed specifically for freelancers and agencies who want to provide a cohesive brand experience.
OceanWP White Label Addon Features
The feature set is built around complete rebranding of the theme interface within the WordPress admin area.
Theme Identity Control
White Label allows you to add your own branding name in the admin pages and overwrite the standard theme name. This is particularly useful in the customization workflow where you need to hide the source parent theme. Users can also add their own theme author name and internal theme description to match their business profile.
Visual and Link Customization
The plugin enables you to add your own theme author URL and upload a custom theme screenshot. These visual elements appear in the Appearance → Themes section of WordPress. Changing these details ensures that any links back to the developer point to your own support or agency website instead of OceanWP.
Panel and Dashboard Cleanup
Recent updates to White Label introduced settings to hide the OceanWP News & Updates widget in the dashboard. You can also hide the OceanWP sidebar in the Theme Panel and remove the White Label box itself once your settings are saved. This prevents clients from seeing the tools used to rebrand the site.
Pricing
Check current pricing on the White Label sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| WPExclusive Membership | From $9.99/month | Unlimited | White Label + full library |
For developers managing multiple sites, a WPExclusive membership covers White Label plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 2.1.1. The plugin receives regular updates to ensure compatibility with the latest WordPress core and the parent theme structure. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the White Label .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to the Theme Panel in your WordPress sidebar
- Open the White Label tab to enter your custom branding details
Use Cases
Client Project Delivery
Agencies use White Label to present the parent theme as their own custom creation, enhancing the perceived value of their service. This is a common practice in the customization niche for high-end web development.
Reducing Client Support Requests
By hiding news widgets and update sidebars, you prevent clients from being distracted by third-party developer notifications. This keeps the focus on the business dashboard and reduces unnecessary questions about theme updates.
Agencies and Developers Managing Multiple Client Sites
Professional developers can maintain a consistent branding strategy across all client portfolios using a single tool. WPExclusive provides the cost-efficiency needed to deploy this on unlimited client installations without recurring individual license fees.
Pros and Cons
✅ Strengths
- Complete replacement of theme names and screenshots in the dashboard
- Ability to hide its own settings panel for a truly invisible white-label experience
- Lightweight addon that adds a simple settings box rather than complex menus
⚠️ Limitations
- It cannot change the theme name inside the WordPress Customizer due to core technical constraints
- Requires the parent OceanWP theme to be active to function correctly
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is OceanWP White Label Addon GPL Licensed?
Yes. OceanWP White Label Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get OceanWP White Label Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you OceanWP White Label Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full OceanWP collection → or browse all WordPress plugins →
Frequently Asked Questions
What does OceanWP White Label Addon do?
OceanWP White Label Addon is a customization plugin used to rebrand the OceanWP theme. White Label allows you to replace the developer’s name, URL, and theme screenshot with your own business details inside the WordPress admin.
Is OceanWP White Label Addon free?
White Label is a premium extension. While OceanWP has free components, this specific rebranding tool is premium-only, but available via WPExclusive from $9.99/month.
What is the latest version of OceanWP White Label Addon?
The current version is 2.1.1. The plugin is actively maintained — WPExclusive members always receive the most current release.
How much does OceanWP White Label Addon cost?
Retail pricing is found on the official site as part of core extensions. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use OceanWP White Label Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can I hide the branding settings from my clients?
Yes, White Label includes a specific setting to remove its own box from the Theme Panel once you have finished configuring your brand details.
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