Ninja Forms User Analytics is an extension that automatically captures marketing attribution data, including UTM parameters, referrer URLs, and device technical details, with every form submission. Users can track exactly where leads originate without requiring complex third-party integrations. This add-on turns standard form entries into rich data points for marketing analysis.
WPExclusive members get access to User Analytics as part of a full plugin and theme library — plans from $9.99/month. See the full Ninja Forms collection →
What Is Ninja Forms User Analytics?
Ninja Forms User Analytics is developed by Ninja Forms and is a analytics plugin for WordPress. It belongs to the analytics category on WPExclusive, alongside other tools for data tracking and conversion optimization.
Many site owners struggle to connect specific marketing campaigns to form completions without wrestling with complex Google Analytics setups. The plugin solves this by adding hidden fields that silently record high-value lead source data the moment a form is submitted.
Ninja Forms User Analytics Features
The feature set is built around providing immediate attribution context for every lead generated on your website.
Automatic UTM Parameter Capture
User Analytics records utm_source, utm_medium, utm_campaign, and utm_content from every tagged URL automatically. When a visitor arrives via a tracked link, the plugin reads these values and saves them alongside the submission. This is essential for forms used in paid advertising or email marketing campaigns.
Referrer URL and Lead Source Tracking
The plugin identifies the exact page a visitor was on before landing on your form. This data helps you distinguish between organic search, social media referrals, and direct traffic. By capturing the referrer URL, you can see which specific external websites are driving your most valuable conversions.
Environment and Device Detection
Beyond marketing data, the plugin captures technical profiles including browser name, version, and operating system (iOS, Android, Windows, macOS). This information is helpful for both marketing teams analyzing device trends and support teams troubleshooting user-reported form issues. It provides technical context that is otherwise invisible in standard submissions.
Pricing
User Analytics is typically available as a standalone purchase or included in high-tier Ninja Forms bundles. Check current pricing on the User Analytics sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Standard Extension | $49.00 | 1 Site | Individual Add-on |
| Elite Membership | $499.00 | Unlimited | Full Extension Library |
| WPExclusive Membership | From $9.99/month | Unlimited | User Analytics + full library |
For developers managing multiple sites, a WPExclusive membership covers User Analytics plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the latest versions of WordPress and core Ninja Forms. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the User Analytics .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Open any form in the builder and click the Add Field button
- Select the desired analytics fields from the list to begin capturing data
Use Cases
Tracking Paid Ad Performance
Marketers use these analytics capabilities to prove which specific social media ads or Google search campaigns result in lead submissions. By tagging URLs with UTM parameters, you can see the exact ROI of your advertising spend directly within WordPress.
Lead Source Attribution for Sales Teams
Sales teams can gain a better understanding of a lead’s journey. Knowing a customer found the site through a specific partner blog post versus an organic search allows for personalized follow-up conversations based on the original source material the user consumed.
Technical Support Debugging
When a user reports that a form is broken, support teams can check the browser and OS data in that user’s submission history. This eliminates the need to ask the user for their technical setup, allowing developers to immediately test the form on the correct device and browser version.
Agencies and Developers Managing Multiple Client Sites
Agencies can provide high-level lead reporting to clients without paying for multiple premium licenses. Using a membership through WPExclusive allows you to deploy attribution tracking across all client forms at a fraction of the native cost.
vs Alternatives
| Feature | User Analytics | Madlitics |
|---|---|---|
| UTM Tracking | ✅ Yes | ✅ Yes |
| Native WP Storage | ✅ Yes | ❌ No |
| Hidden Fields | ✅ Yes | ✅ Yes |
| Starting Price | $49.00 | Contact Vendor |
| Available on WPExclusive | ✅ Yes | ❌ |
Browse the full analytics plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Native storage inside the WordPress database—no external dashboards required.
- Completely invisible to the end user for a clean form experience.
- Easy setup via a simple “Add Field” workflow within the core builder.
⚠️ Limitations
- Only captures data for forms where the specific analytics fields have been manually added.
- Requires the core Ninja Forms plugin to be installed and active.
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Ninja Forms User Analytics GPL Licensed?
Yes. Ninja Forms User Analytics is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Ninja Forms User Analytics on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Ninja Forms User Analytics plus every plugin and theme in the library, on unlimited sites.
Explore the full Ninja Forms collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Ninja Forms User Analytics do?
Ninja Forms User Analytics is an extension that tracks visitor data like UTM parameters and referrer sources. This plugin stores the information directly inside your WordPress form submission records.
Is Ninja Forms User Analytics free?
No, this is a premium add-on for the Ninja Forms ecosystem. However, it can be accessed via WPExclusive membership starting from $9.99/month.
What is the latest version of Ninja Forms User Analytics?
The plugin is actively maintained — WPExclusive members always receive the most current release as soon as it is verified and uploaded.
How much does Ninja Forms User Analytics cost?
Individual retail pricing usually starts around $49. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Ninja Forms User Analytics via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Does Ninja Forms User Analytics show fields on the front end?
The plugin uses hidden fields that are never visible to the visitor. All data is collected in the background and only viewable in the WordPress admin area.
