MonsterInsights Plus is the best Google Analytics plugin for WordPress that allows you to set up proper website tracking with just a few clicks. Over 3,000,000 professionals use this plugin to gain real-time analytics and user behavior insights without writing any code. It eliminates the technical complexity of connecting your site to Google Analytics while providing actionable data directly in your dashboard.
WPExclusive members get access to MonsterInsights as part of a full plugin and theme library — plans from $9.99/month. See the full MonsterInsights collection →
What Is MonsterInsights Plus?
MonsterInsights Plus is developed by MonsterInsights and is a analytics plugin for WordPress. With over 100 million downloads across its versions, it is the most popular solution for bringing Google Analytics data into the WordPress admin area. It belongs to the analytics category on WPExclusive, alongside other tools for tracking user engagement and conversion metrics.
The plugin solves the problem of complex tracking setups that usually require a developer to implement event tracking or eCommerce monitoring. It is designed for small business owners and publishers who need to grow their traffic and sales by understanding exactly how visitors find and use their websites.
MonsterInsights Plus Features
The feature set is built around making Google Analytics data accessible and actionable for non-technical users.
Advanced Dashboard and Real-Time Stats
MonsterInsights provides a dedicated dashboard within WordPress that displays over 100 data points. You can view real-time stats to see who is online and what they are currently doing on your site. This includes audience reports detailing visitor countries, interests, device usage, and demographics like age and gender.
Enhanced Tracking Capabilities
The plugin enables tracking across various devices and campaigns without manual code insertion. It includes automatic link tracking for affiliate and outbound links, as well as form tracking to measure the performance of your contact and lead forms. You can also monitor video engagement for YouTube and Vimeo embeds to see which content resonates with your audience.
Behavior and Content Analysis
MonsterInsights includes behavior reports that show exactly how people found your website and which keywords they searched for. Page-level analytics provide detailed stats for each post and page, identifying your most popular content sections. This helps in optimizing search engine rankings by focusing on what works.
Privacy and Compliance
The plugin handles EU compliance automatically, making Google Analytics 4 (GA4) compliant with GDPR and other privacy regulations. It integrates with various privacy tools to ensure that user data is handled correctly while still providing the essential business intelligence needed to grow your site.
Pricing
Retail pricing for the Plus plan starts at $99.50 per year for a single site license. This plan is specifically marketed as being ideal for small businesses and publishers who want more than basic stats.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| MonsterInsights Plus (Retail) | $199.00 ($99.50 promo) | 1 Site | Basic Reports + Tracking |
| WPExclusive Membership | From $9.99/month | Unlimited | MonsterInsights + full library |
For developers managing multiple sites, a WPExclusive membership covers MonsterInsights plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the latest WordPress versions and Google Analytics 4 changes. WPExclusive updates plugin files promptly after each release to ensure members have access to the newest features and security patches.
How to Install
- Download the MonsterInsights .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Launch the setup wizard to connect your Google Analytics account via the plugin settings
- Select the specific tracking features you want to enable, such as form or affiliate link tracking
Use Cases
Publishers and Bloggers Increasing Revenue
Bloggers use the plugin to grow affiliate and ad revenues by identifying which content drives the most clicks. By understanding user behavior analytics, publishers can focus on writing content that targets higher conversion rates and more email subscribers.
Business Owners Tracking Form Performance
Businesses use the form tracking feature to identify which lead generation forms are converting visitors into customers. This data helps in refining calls to action and improving overall site usability to lower bounce rates.
Agencies and Developers Managing Multiple Client Sites
Agencies use MonsterInsights to set up professional analytics for clients in under five minutes. A WPExclusive membership allows developers to deploy the premium features across an unlimited number of client installations at a fixed monthly cost.
vs Alternatives
| Feature | MonsterInsights | Analytify | Google Site Kit |
|---|---|---|---|
| Dashboard Integration | Native Internal | Native Internal | Dashboard Integration |
| Setup Difficulty | 1-Click | Manual/Click | Standard |
| Starting Price | $99.50 | Varies | Free |
| Available on WPExclusive | ✅ Yes | ✅ Yes | Free Plugin |
Browse the full analytics plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Effortless Google Analytics setup without needing to touch high-level code or header files
- Actionable reports delivered directly to the WordPress admin panel for quick review
- Built-in compliance modules for GDPR and other international data privacy laws
⚠️ Limitations
- Some advanced features like User Journeys or eCommerce reports require higher-tier plans than Plus
- Retail pricing can be expensive for single-site owners comparing it to the free version
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is MonsterInsights Plus GPL Licensed?
Yes. MonsterInsights Plus is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get MonsterInsights Plus on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you MonsterInsights Plus plus every plugin and theme in the library, on unlimited sites.
Explore the full MonsterInsights collection → or browse all WordPress plugins →
Frequently Asked Questions
What does MonsterInsights Plus do?
MonsterInsights Plus is an analytics plugin used to connect WordPress sites to Google Analytics. MonsterInsights provides advanced tracking for forms, affiliate links, and user behavior directly within your dashboard.
Is MonsterInsights Plus free?
While a lite version exists on WordPress.org, the Plus version is a premium product. You can access it via WPExclusive from $9.99/month.
What is the latest version of MonsterInsights Plus?
The plugin is actively maintained — WPExclusive members always receive the most current release following the developer updates.
How much does MonsterInsights Plus cost?
The retail price for the Plus plan starts at $99.50 per year. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use MonsterInsights Plus via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to MonsterInsights Plus?
Analytify and Google Site Kit are common alternatives. Both Analytify and MonsterInsights are available on WPExclusive within the same membership.
