Formidable Zapier is an automation bridge that connects WordPress forms to over 2,000 web applications including Google Sheets, Mailchimp, and Slack. It enables real-time data transfer from form submissions to external software without manual entry. This integration ensures that every piece of data collected through your website lands in the correct workflow automatically.
WPExclusive members get access to Formidable Zapier as part of a full plugin and theme library — plans from $9.99/month. See the full Formidable Forms collection →
What Is Formidable Zapier?
Formidable Zapier is developed by Formidable Forms and is an automation plugin for WordPress. It serves as the official connector between the advanced form builder and the Zapier ecosystem. It belongs to the automation category on WPExclusive, alongside other tools for workflow management.
The plugin eliminates the need for CSV exports or manual data migration. It is designed for businesses that need to sync customer leads, payment notifications, or support tickets with their existing CRM and marketing stacks.
Formidable Zapier Features
The integration is built around seamless data routing and conditional triggers.
Advanced Form Entry Routing
Formidable Zapier allows you to send data to hundreds of apps immediately after a form is submitted. You can map specific form fields to corresponding fields in apps like Airtable, Pipedrive, or Keap. This ensures that information like name, email, and custom field data remains consistent across all your platforms. Using advanced WordPress forms, you can ensure the right data lands in the right place every time.
Automated Workflow Triggers
The plugin supports triggering Zapier actions based on new entries or entry updates. You can set up workflows to insert new rows in Google Docs spreadsheets, create Jobber clients, or add subscribers to Mailchimp and Kit. These automations run in the background, allowing you to focus on growing your business while the software handles the logistics of data synchronization.
Developer Flexibility
For custom setups, the plugin works with the core Formidable system which includes over 125 hooks and customizable HTML. You can combine it with WordPress development tools to create complex logic before data is sent to Zapier. It also supports file uploads and repeater fields, ensuring complex data structures are preserved during the transfer process.
Pricing
Check current pricing on the Formidable Zapier sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Business Plan (Retail) | $199+/year | Multisite | Zapier + 30 Add-ons |
| WPExclusive Membership | From $9.99/month | Unlimited | Formidable Zapier + full library |
For developers managing multiple sites, a WPExclusive membership covers Formidable Zapier plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with both the WordPress core and the Zapier API. WPExclusive updates plugin files promptly after each release to ensure security and performance.
How to Install
- Download the Formidable Zapier .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Ensure Formidable Forms core is installed and active
- Navigate to the Zapier settings within Formidable to connect your API key
Use Cases
Lead Generation and CRM Syncing
Automatically turn new form entries into leads within Pipedrive or Salesforce. This uses the automation engine to move data between sales stages instantly.
Customer Relationship Management
Sync form submissions with email marketing platforms like Mailchimp or Kit to trigger welcome sequences. It ensures that user data collected via registration forms is immediately available for marketing campaigns.
Project Management Automation
Convert form-based requests into tasks in Trello, Asana, or Monday.com. This is ideal for internal support desks or client project intake forms where organization is critical.
Agencies and Developers Managing Multiple Client Sites
Agencies can use a single WPExclusive membership to deploy this integration across all client sites, centralizing their automation costs and simplifying their tech stack management.
vs Alternatives
| Feature | Formidable Zapier | Gravity Forms Zapier |
|---|---|---|
| Trigger on Update | ✅ Yes | ✅ Yes |
| Conditional Logic | ✅ Yes | ✅ Yes |
| Mapping Repeater Fields | ✅ Yes | ❌ Limited |
| Starting Price | Included in Pro | Included in Pro |
| Available on WPExclusive | ✅ Yes | ✅ Yes |
Browse the full automation plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Native support for complex field types like file uploads and repeaters
- Instant data synchronization without cron job delays
- Easy mapping interface within the WordPress dashboard
⚠️ Limitations
- Requires a separate Zapier account which may have its own subscription costs
- Dependency on external API uptime for workflows to trigger successfully
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Formidable Zapier GPL Licensed?
Yes. Formidable Zapier is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Formidable Zapier on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Formidable Zapier plus every plugin and theme in the library, on unlimited sites.
Explore the full Formidable Forms collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Formidable Zapier do?
Formidable Zapier is an automation extension that connects your WordPress forms to 2,000+ external applications. The plugin sends data from form submissions to other software tools automatically.
Is Formidable Zapier free?
This is a premium add-on usually requiring a high-tier developer license. However, WPExclusive members can access it within their membership starting at $9.99/month.
What is the latest version of Formidable Zapier?
The plugin is actively maintained — WPExclusive members always receive the most current release as soon as it is verified.
How much does Formidable Zapier cost?
Retail pricing is typically part of the $199/year Business plan. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Formidable Zapier via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to Formidable Zapier?
Gravity Forms Zapier and WPForms Zapier are the primary alternatives. All are available on WPExclusive within the same membership.
