EDD Wysija/Mailpoet Addon is an integration extension that connects your e-commerce store with the MailPoet newsletter service to automate subscriber management. Over 50,000 businesses use Easy Digital Downloads to power their digital stores and marketing workflows. This specific addon ensures that every customer purchase translates into a growing email list without manual data entry.
WPExclusive members get access to the MailPoet Addon as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD Wysija/Mailpoet Addon?
EDD Wysija/Mailpoet Addon is developed by Easy Digital Downloads and is an ecommerce plugin for WordPress. It belongs to the ecommerce category on WPExclusive, alongside other tools for digital store owners and marketers. The plugin bridges the gap between customer transactions and email marketing by treating every buyer as a potential subscriber.
It solves the problem of disconnected sales and marketing data by syncing purchase history with MailPoet segments. Store owners can use it to build targeted mailing lists based on the specific digital products a user has downloaded.
EDD Wysija/Mailpoet Addon Features
The feature set is built around automated list segmentation and checkout optimization for digital storefronts.
Automated Product-Specific Subscription
The plugin allows store owners to select one or more MailPoet lists that customers are automatically joined to when purchasing specific products. This granular control is useful for niche marketing or providing follow-up documentation via email. It ensures that customers receive content relevant to their actual interests within the ecommerce environment.
Global Checkout Opt-in
You can enable a global newsletter list that all customers have the option of signing up for during the checkout process. This allows for a broad marketing list that captures every buyer regardless of what they are purchasing. The opt-in checkbox integrates into the standard EDD checkout flow.
Historical Marketing Integration
By connecting your store with MailPoet (formerly known as Wysija), the plugin makes it possible to grow, segment, and email customers directly from the WordPress dashboard. This eliminates the need for exporting CSV files or using third-party connectors. It maintains a direct link between the buyer’s purchase record and their subscriber status.
Pricing
Check current pricing on the MailPoet Addon sales page — WPExclusive members access it as part of their plan. The retail price is typically bundled with EDD Personal passes or sold as an individual site license.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| EDD Single Extension | Retail Pricing | 1 Site | Addon Only |
| WPExclusive Membership | From $9.99/month | Unlimited | MailPoet Addon + full library |
For developers managing multiple sites, a WPExclusive membership covers the MailPoet Addon plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 1.4.4. The plugin receives regular updates to ensure compatibility with the latest versions of WordPress, MailPoet, and Easy Digital Downloads. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the MailPoet Addon .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Go to Downloads → Settings → Marketing → MailPoet
- Select your global list and map individual products to specific lists in the product edit screen
Use Cases
Segmenting Educational Course Buyers
If you sell different types of digital training, you can use the product-specific list feature to ensure customers only receive relevant updates. This specialized ecommerce workflow helps reduce unsubscribe rates by keeping emails contextual.
Growing a General Store Newsletter
The global opt-in checkbox during checkout is the fastest way to build a primary marketing list. It captures every customer who expresses interest in staying updated with your store’s future releases and discounts.
Agencies and Developers Managing Multiple Client Sites
Agencies can use WPExclusive to deploy this integration across multiple client stores without incurring high per-site license fees. This allows for standardized marketing setups across various digital product shops.
vs Alternatives
| Feature | MailPoet Addon | Active Campaign Addon |
|---|---|---|
| Segment by Product | ✅ Yes | ✅ Yes |
| Native WP Dashboard | ✅ Yes | ❌ No |
| External Subscription | ❌ No | ✅ Yes |
| Starting Price | Premium | Premium |
| Available on WPExclusive | ✅ Yes | ✅ Yes |
Browse the full ecommerce plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Direct integration between EDD transactions and MailPoet lists
- Automatic list assignment based on specific product purchases
- Clean opt-in checkbox integration within the checkout flow
⚠️ Limitations
- Only connects to MailPoet; other email providers require different addons
- Requires both Easy Digital Downloads and the MailPoet plugin to be active
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD Wysija/Mailpoet Addon GPL Licensed?
Yes. EDD Wysija/Mailpoet Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get EDD Wysija/Mailpoet Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD Wysija/Mailpoet Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD Wysija/Mailpoet Addon do?
EDD Wysija/Mailpoet Addon is an ecommerce extension that connects customer purchase data with MailPoet email lists. The plugin allows for automatic subscriptions and opt-in choices during checkout.
Is EDD Wysija/Mailpoet Addon free?
No, it is a premium extension. However, you can access it via a WPExclusive membership starting at $9.99/month, which includes the full plugin library.
What is the latest version of EDD Wysija/Mailpoet Addon?
The current version is 1.4.4. The plugin is actively maintained — WPExclusive members always receive the most current release.
How much does EDD Wysija/Mailpoet Addon cost?
The addon is typically part of an EDD Personal Pass or a standalone purchase. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use EDD Wysija/Mailpoet Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to EDD Wysija/Mailpoet Addon?
The EDD Active Campaign Addon and other email service integrations serve as primary alternatives. All are available on WPExclusive within the same membership if you decide to change email providers.
