EDD Per Product Emails Addon is an ecommerce extension that allows store owners to create tailored email notifications for individual digital downloads. Over 50,000 store owners use this extension to improve customer onboarding by delivering product-specific information directly after a sale. It ensures buyers receive precise instructions without the clutter of generic receipt templates.
WPExclusive members get access to Per Product Emails as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD Per Product Emails Addon?
EDD Per Product Emails Addon is developed by Easy Digital Downloads and is an ecommerce plugin for WordPress. It belongs to the ecommerce category on WPExclusive, alongside other tools for digital storefront management. This extension solves the problem of one-size-fits-all post-purchase communication by triggering unique emails based on the specific items in a customer’s cart.
The plugin is designed for merchants who sell complex digital goods, software licenses, or memberships that require immediate follow-up data. It provides a professional workflow for delivering documentation links, setup keys, or specialized onboarding content relative to each purchase.
EDD Per Product Emails Addon Features
The feature set is built around granular communication control and automated customer success workflows within the Easy Digital Downloads ecosystem.
Granular Onboarding Control
Store owners can define custom messages that trigger only when a specific download is purchased. If a customer buys Product X, they receive an email tailored to Product X in addition to or instead of the standard receipt. This is ideal for ecommerce stores delivering documentation links or setup keys. Per Product Emails provides an intuitive interface to manage these triggers for every item in your catalog.
Dynamic Personalization Tags
The plugin introduces the {download_name} email tag, which can be placed in the subject line or the body of the message. This tag automatically populates the name of the purchased item, ensuring each communication is appropriately personalized. Even when using similar templates across multiple products, the messaging remains relevant to the buyer’s actual selection.
Administrative Workflow Tools
Per Product Emails includes a “Send Test Email” feature located directly within the download hover menu to verify appearance and content. Emails can be toggled between active and inactive states, allowing developers to draft content before making it live. Test notifications are sent to the administrator addresses defined in the core settings, preventing live errors.
Pricing
Check current pricing on the Per Product Emails sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| WPExclusive Membership | From $9.99/month | Unlimited | Per Product Emails + full library |
For developers managing multiple sites, a WPExclusive membership covers Per Product Emails plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 2.0.1. WPExclusive updates plugin files promptly after each release to ensure compatibility with the latest WordPress and EDD core versions.
How to Install
- Download the Per Product Emails .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Downloads → Emails and click Add New Email
- Select Per Product Email from the type dropdown to begin configuration
Use Cases
Software and SaaS Onboarding
Automatically send installation guides or license activation steps immediately after a purchase in your ecommerce store. This reduces initial support tickets by putting the correct documentation in the buyer’s hands instantly based on the software version they chose.
Course Enrollment Instructions
If you sell digital access to different educational programs, use this extension to send specific login URLs or instructions that differ between skill tiers. This keeps student communication organized and relevant to their specific enrollment path.
Agencies and Developers Managing Multiple Client Sites
Use WPExclusive to deploy tailored communication strategies across various client shops without buying individual site licenses for every simple addon. This keeps project overhead low while maintaining a professional customer experience for long-term clients.
Pros and Cons
✅ Strengths
- Allows sending unique content for every single product in the catalog for precise onboarding.
- Option to replace the building EDD receipt entirely or supplement it with product-specific details.
- Native integration with Easy Digital Downloads email templates and personalization tags like {download_name}.
⚠️ Limitations
- Requires Easy Digital Downloads to be installed and active as the base ecommerce system.
- Does not support complex logic like sending different emails based on the customer’s total lifetime spend.
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD Per Product Emails Addon GPL Licensed?
Yes. EDD Per Product Emails Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, and no security risks are introduced to the software.
Get EDD Per Product Emails Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD Per Product Emails Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD Per Product Emails Addon do?
EDD Per Product Emails Addon is an ecommerce extension used to send unique purchase confirmation emails for specific products. Per Product Emails enables store owners to provide tailored onboarding or setup instructions based exactly on what the customer bought.
Is EDD Per Product Emails Addon free?
This is a premium extension. While Easy Digital Downloads has a free core version, Per Product Emails requires a paid license or a WPExclusive membership starting at $9.99/month.
What is the latest version of EDD Per Product Emails Addon?
The current version is 2.0.1. The plugin is actively maintained — WPExclusive members always receive the most current release.
How much does EDD Per Product Emails Addon cost?
Retail pricing varies based on Easy Digital Downloads bundle levels. Via WPExclusive, it is included in plans from $9.99/month, covering unlimited sites and the full plugin library.
Is it legal to use EDD Per Product Emails Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can I send separate emails if multiple products are in one order?
Yes, Per Product Emails allows this. If a customer buys two different products that both have custom emails configured, the plugin will send separate emails for both items automatically.
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