EDD Conditional Emails Addon is an extension for Easy Digital Downloads that allows store owners to create automated email notifications triggered by specific payment events. It eliminates manual follow-ups by delivering targeted messages when purchase records change status. This ensures both customers and administrators stay informed throughout the transaction lifecycle.
WPExclusive members get access to Conditional Emails as part of a full plugin and theme library — plans from $9.99/month. See the full Easy Digital Downloads collection →
What Is EDD Conditional Emails Addon?
EDD Conditional Emails Addon is developed by Easy Digital Downloads and is an automation plugin for WordPress. It belongs to the automation category on WPExclusive, alongside other tools for digital store management. The plugin provides a bridge between order processing and communication by monitoring database changes.
This addon solves the problem of generic, one-size-fits-all receipt notifications by allowing unique emails for different scenarios. It is designed for digital product sellers who need to notify staff of pending payments or send specialized instructions to customers based on payment status.
EDD Conditional Emails Addon Features
The feature set is built around event-driven triggers that monitor the backend of your digital store.
Payment Status Triggers
Conditional Emails supports sending automated messages during any payment status change. You can configure triggers for pending purchases, completed orders, or failed transactions. Each trigger can be mapped to specific recipient roles, making it flexible for internal and external automation workflows.
Multi-Recipient Routing
The plugin allows you to define exactly who receives each notification. You can set up emails to go directly to the customer when their purchase is successful or route technical alerts to site administrators when a payment is marked as pending. This granular control ensures that relevant parties get the right data at the right time.
Administrative Notifications
Beyond customer support, the plugin serves as a monitoring tool for store managers. Every time a payment status is modified, the plugin can fire an alert to your management team. This is particularly useful for tracking large transactions or managing manual bank transfer approvals without constantly refreshing the WordPress dashboard.
Pricing
Retail pricing for the official addon is typically handled through Easy Digital Downloads pass tiers. Check current pricing on the Conditional Emails sales page — WPExclusive members access it as part of their plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| WPExclusive Membership | From $9.99/month | Unlimited | Conditional Emails + full library |
For developers managing multiple sites, a WPExclusive membership covers Conditional Emails plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The current version is 1.1.2. The plugin receives regular updates to maintain compatibility with EDD 3.0 and newer WordPress environments. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the Conditional Emails .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Downloads → Settings → Emails to find the new conditional options
- Create your first email trigger by selecting a payment status event
Use Cases
Notifying Customers of Pending Bank Transfers
Use the automation features to send specific payment instructions only when a purchase is recorded as pending. This allows you to provide offline payment details to the customer without cluttering standard purchase receipts.
Real-time Alerts for Order Fulfillment
Setup administrative triggers that notify your fulfillment team the moment a payment status moves to completed. This speeds up the delivery process for digital services or manually verified digital downloads by getting the data to the team instantly.
Agencies and Developers Managing Multiple Client Sites
Agencies can deploy this addon across various client stores using a single WPExclusive membership. This provides clients with advanced notification logic without the overhead of multiple individual subscriptions, maximizing the value of the Easy Digital Downloads ecosystem.
Pros and Cons
✅ Strengths
- Supports all standard payment status changes in EDD
- Ability to send emails to both customers and multiple site administrators
- Minimalist interface that integrates directly into existing EDD settings
⚠️ Limitations
- Not recommended for cart recovery or abandoned checkout sequences
- Focused purely on payment events rather than generic user interactions
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is EDD Conditional Emails Addon GPL Licensed?
Yes. EDD Conditional Emails Addon is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get EDD Conditional Emails Addon on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you EDD Conditional Emails Addon plus every plugin and theme in the library, on unlimited sites.
Explore the full Easy Digital Downloads collection → or browse all WordPress plugins →
Frequently Asked Questions
What does EDD Conditional Emails Addon do?
EDD Conditional Emails Addon is a purchase notification plugin used to trigger automatic emails based on order status changes. It allows store owners to notify customers or staff immediately when a payment becomes pending, completed, or failed.
Is EDD Conditional Emails Addon free?
No, it is a premium extension. However, it can be accessed through a WPExclusive membership starting from $9.99/month, which covers the full library of plugins.
What is the latest version of EDD Conditional Emails Addon?
The current version is 1.1.2. The plugin is actively maintained — WPExclusive members always receive the most current release shortly after it is published by the vendor.
How much does EDD Conditional Emails Addon cost?
Retail pricing is tied to EDD pass bundles which can cost hundreds of dollars annually. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use EDD Conditional Emails Addon via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can I use this for abandoned cart emails?
No, the plugin is not intended for cart recovery. For those specific requirements, EDD recommends using specialized alternatives like Zapier integrations or dedicated cart recovery tools.
