Bloom Plugin is an email opt-in and lead generation solution for WordPress that allows website owners to convert visitors into loyal followers. With over 100 pre-made templates and 19 email marketing integrations, it provides a complete toolkit for growing subscriber lists. This plugin ensures your opt-in forms look professional while maintaining high conversion rates through advanced targeting.
WPExclusive members get access to Bloom as part of a full plugin and theme library — plans from $9.99/month. See the full Elegant Themes collection →
What Is Bloom Plugin?
Bloom Plugin is developed by Elegant Themes and is a lead generation plugin for WordPress. It is used by over 974,872 customers as part of the total Elegant Themes ecosystem. It belongs to the marketing category on WPExclusive, alongside other tools for list building and conversion optimization.
Bloom solves the problem of high bounce rates by capturing visitor emails before they leave your site. It is built for bloggers, e-commerce store owners, and digital marketers who need to increase engagement through email marketing.
Bloom Plugin Features
The feature set is built around versatile display options and intelligent triggers that respond to specific visitor behaviors.
Six Different Display Types
Bloom offers various ways to present opt-in forms including automatic pop-ups, fly-ins, and in-line forms. You can place forms below content for engaged readers or within widget areas like sidebars and footers. The plugin even supports content locking, requiring an opt-in to view premium resources in the marketing workflow.
Advanced Triggering Logic
Forms can be triggered by timed delays, scroll depth, or when a user reaches the bottom of a post. Specific interactions like commenting or purchasing can also prompt a signup form. This level of specificity helps target visitors who are clearly engaged with your content for higher conversion rates.
Design and Customization
The plugin includes over 100 pre-made templates that are fully customizable to match your brand. You can adjust orientations, borders, edges, and image placements with unlimited color options. All forms are fully responsive, ensuring they work perfectly on mobile devices and high-resolution screens.
A/B Testing and Statistics
A built-in dashboard provides real-time conversion and email list statistics to track performance. Split testing allows you to compare different variations of the same form to determine which design or message performs best. You can also manage an unlimited number of email marketing accounts from providers like Mailchimp and Constant Contact.
Pricing
Check current pricing on the Bloom sales page — WPExclusive members access it as part of their plan. Elegant Themes usually offers access via a yearly or lifetime membership.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Elegant Themes Yearly | $89/year | Unlimited | Bloom + Divi + Entire Library |
| Elegant Themes Lifetime | $249 once | Unlimited | Bloom + Divi + Entire Library |
| WPExclusive Membership | From $9.99/month | Unlimited | Bloom + full library |
For developers managing multiple sites, a WPExclusive membership covers Bloom plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to ensure compatibility with the latest WordPress releases and email provider APIs. WPExclusive updates plugin files promptly after each release.
How to Install
- Download the Bloom .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to the Bloom menu in your WordPress sidebar to connect your first email provider
- Select an opt-in type and choose a template to begin customizing
Use Cases
E-commerce Conversion Recovery
By using the “After Purchasing” trigger, you can capture buyers into a specialized marketing funnel for future promotions. This builds a secondary revenue stream from existing customers.
Lead Generation via Content Locking
You can hide high-value guides or whitepapers behind a Bloom opt-in wall. This incentivizes visitors to trade their email address for access to your best resources.
Blog Engagement Growth
Placing fly-ins or post-bottom forms allows you to catch readers while they are most interested in your content. This is ideal for news sites and lifestyle blogs looking to build a recurring readership.
Agencies and Developers Managing Multiple Client Sites
Agencies can deploy professional opt-in forms across dozens of client sites without individual license costs using WPExclusive. This provides high-end marketing functionality to clients at a lower overhead cost.
vs Alternatives
| Feature | Bloom | AIT Subscribe Form |
|---|---|---|
| Display Types | 6 Options | Variable |
| Pre-made Templates | 100+ | Standard |
| A/B Testing | Included | Limited |
| Starting Price | $89/year | Included with AIT |
| Available on WPExclusive | ✅ Yes | ✅ Yes |
Browse the full marketing plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Highly granular targeting options for specific posts and categories
- Deep integration with 19 different email marketing services
- Built-in split testing to optimize conversion rates without external tools
⚠️ Limitations
- Lacks an exit-intent trigger which is common in some competing plugins
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Bloom Plugin GPL Licensed?
Yes. Bloom Plugin is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Bloom Plugin on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Bloom Plugin plus every plugin and theme in the library, on unlimited sites.
Explore the full Elegant Themes collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Bloom Plugin do?
Bloom Plugin is an email opt-in plugin used to generate leads through customizable forms and pop-ups. Bloom helps increase subscriber counts by targeting visitors with specific offers based on their location and behavior on the site.
Is Bloom Plugin free?
Bloom is a premium plugin typically sold as part of an Elegant Themes membership. However, it can be accessed via WPExclusive memberships starting at $9.99/month.
What is the latest version of Bloom Plugin?
The plugin is actively maintained — WPExclusive members always receive the most current release as soon as it is verified and uploaded.
How much does Bloom Plugin cost?
Retail pricing is usually $89 per year for an Elegant Themes membership. Via WPExclusive, it is included in plans from $9.99/month.
Is it legal to use Bloom Plugin via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to Bloom Plugin?
AIT Subscribe Form and various opt-in blocks are excellent alternatives. Bloom remains unique for its specific trigger logic and visual dashboard, both of which are accessible through a single WPExclusive membership.
