TranslatePress is a WordPress translation plugin that allows users to translate their website content directly from the front-end using a visual interface. Powering over 400,000 websites, it simplifies the process of going multilingual by combined AI-driven automatic translation with human-refined visual editing. This approach ensures accuracy without the complexity of traditional back-end translation managers.
WPExclusive members get access to TranslatePress as part of a full plugin and theme library — plans from $9.99/month. See the full Premium Plugins collection →
What Is TranslatePress?
TranslatePress is developed by Premium Plugins and is a multilingual plugin for WordPress. It is designed to bridge the gap between technical translation tools and user-friendly site builders. It belongs to the multilingual category on WPExclusive, alongside other tools for international business growth.
The plugin solves the issue of fragmented translation workflows by letting you edit what you see on the screen. It is specifically for site owners who want to translate WooCommerce products, page builder layouts, and dynamic strings without touching code.
TranslatePress Features
The feature set is built around a visual front-end translation experience that supports over 160 languages.
Visual Front-End Translation
TranslatePress provides a live preview editor where you can click any text element and change its translation instantly. This includes support for output from shortcodes, complex forms, and popular page builders. Because the editor works on the final rendered page, you can see exactly how the layout looks in different languages. This is a critical feature for maintaining the design integrity of multilingual websites.
AI-Driven Automatic Translation
The plugin integrates with Google Translate and DeepL to provide instant site-wide translations. TranslatePress AI handles the bulk of the work, allowing you to enter a license key and receive a fully translated site in minutes. You retain full editorial control to manual refine these translations afterward. This significantly reduces costs compared to hiring professional translators for the initial draft.
Multilingual SEO Pack
To rank in international search results, TranslatePress includes comprehensive SEO support. It handles URL slug translation, page titles, descriptions, and social media metadata. The plugin automatically sets the HTML lang attribute and integrates with sitemap generators to ensure search engines index all language versions correctly.
Advanced Media and UI Controls
Users can translate images directly from the interface, showing different media files for different locales. It also features a customizable language switcher that can be deployed as a floating menu, shortcode, or navigation item. For team projects, the plugin offers translator accounts, allowing third-party editors to work on translations without accessing the main WordPress dashboard.
Pricing
Retail pricing for TranslatePress starts at €99/year for a single site license. WPExclusive members can access the plugin and its pro add-ons as part of their membership plan, which allows for deployment on unlimited sites.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Personal | €99/year | 1 Site | SEO Pack + 50K AI Words |
| Business | €199/year | 3 Sites | All Add-ons + 200K AI Words |
| Developer | €349/year | Unlimited | All Add-ons + 500K AI Words |
| WPExclusive Membership | From $9.99/month | Unlimited | TranslatePress + full library |
For developers managing multiple sites, a WPExclusive membership covers TranslatePress plus hundreds of other plugins and themes — usually less than the cost of one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the latest versions of WordPress and WooCommerce. WPExclusive updates plugin files promptly after each developer release to ensure members have access to the newest features and security patches.
How to Install
- Download the TranslatePress .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to Settings → TranslatePress to choose your default and target languages.
- Click the “Translate Site” tab in the admin bar to begin visual editing.
Use Cases
International WooCommerce Stores
Store owners can translate product descriptions, checkout pages, and email notifications to reach a global audience. The plugin’s ecommerce integration ensures that the shopping experience remains consistent across all supported languages.
Global Service and Portfolio Sites
Agencies looking to attract clients from different regions can use TranslatePress to create localized versions of their landing pages. This improves user trust and increases conversion rates by speaking the visitor’s native language.
Agencies and Developers Managing Multiple Client Sites
Developers can standardize their translation workflow across dozens of client projects. Using a membership from WPExclusive allows agencies to deploy the plugin without managing individual billing cycles for every customer site.
Pros and Cons
✅ Strengths
- Visual editor allows for real-time translation and instant visual feedback.
- Strict adherence to GPL principles, ensuring you own your translations forever.
- Excellent compatibility with Elementor, Divi, and other major site builders.
⚠️ Limitations
- Automatic AI translation beyond the initial free quota requires a cloud connection to developer services.
- Advanced features like per-language domain mapping require premium add-ons.
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is TranslatePress GPL Licensed?
Yes. TranslatePress is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get TranslatePress on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you TranslatePress plus every plugin and theme in the library, on unlimited sites.
Explore the full Premium Plugins collection → or browse all WordPress plugins →
Frequently Asked Questions
What does TranslatePress do?
TranslatePress is a multilingual plugin used to translate WordPress websites into multiple languages using a visual front-end editor. It allows sites to go global by offering automatic AI translation and manual refining tools.
Is TranslatePress free?
The basic version is free, but the Pro features and add-ons require a premium license. Members can access the full plugin via WPExclusive starting at $9.99/month.
What is the latest version of TranslatePress?
The plugin is actively maintained — WPExclusive members always receive the most current release shortly after it is published by the developer.
How much does TranslatePress cost?
Retail licenses range from €99 to €349 annually. Via WPExclusive, it is included in plans from $9.99/month, which covers unlimited website installations.
Is it legal to use TranslatePress via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
Can I translate WooCommerce with TranslatePress?
Yes, TranslatePress offers full support for WooCommerce products, carts, and checkout pages out of the box. The plugin allows you to translate all aspects of an online store visually.
