Pretty Links Pro is a WordPress link management and redirection plugin designed to shrink, cloak, and track affiliate URLs. Trusted by over 300,000 marketers and influencers, the plugin centralizes link optimization within the WordPress dashboard. It enables creators to turn long, complex affiliate links into branded URLs that match their domain.
WPExclusive members get access to Pretty Links as part of a full plugin and theme library — plans from $9.99/month. See the full Premium Plugins collection →
What Is Pretty Links Pro?
Pretty Links Pro is developed by Premium Plugins and functions as a high-performance URL shortener and link cloaker for WordPress. It belongs to the seo category on WPExclusive, alongside other tools for link management and onsite optimization. The plugin helps site owners protect their affiliate commissions and improve the look of links shared across emails, podcasts, and social media.
Finding and placing affiliate links manually across a large website is slow and prone to errors. Pretty Links automates this process by allowing marketers to manage all their redirects and tracking from a single dashboard inside WordPress.
Pretty Links Pro Features
The feature set is built around automating the affiliate marketing workflow and protecting click-through rates.
Automated Link Monetization
The plugin can scan your entire site for specific keywords and automatically turn them into affiliate links. This allows you to monetize existing content libraries without opening every post or page manually. You can also create PrettyPay one-click checkout links to sell digital products directly from any content format through Stripe integrations, increasing your ecommerce efficiency.
Advanced Link Management and Cloaking
Users can categorize and group links to keep huge affiliate campaigns organized. Pretty Links uses professional cloaking to hide the complex target URL, replacing it with a branded link that complies with affiliate program rules. This built-in organization ensures that you never lose track of active redirects as your site grows over time.
Tracking and Optimization
Real-time click tracking provides insight into link performance with detailed reports on visitor browsers, operating systems, and hostnames. The plugin includes A/B testing features to compare different destination pages and see which version converts better. Additionally, LinkHealth monitoring identifies broken links automatically so you can fix them before they cost you sales in your analytics reports.
Pricing
Pretty Links is available through several annual tiers based on the number of sites managed. WPExclusive members access the full version as part of their membership plan.
| Plan | Price | Sites | Includes |
|---|---|---|---|
| Standard Tier | ~$100+/year | 1 Site | Basic Pro Features |
| Agency Tier | ~$149+/year | 5 Sites | Advanced Features |
| WPExclusive Membership | From $9.99/month | Unlimited | Pretty Links + full library |
For developers managing multiple sites, a WPExclusive membership covers Pretty Links plus hundreds of other plugins and themes — usually less than one premium license.
Latest Version
The plugin receives regular updates to maintain compatibility with the latest WordPress releases and affiliate platform requirements. WPExclusive updates plugin files promptly after each release to ensure site security and performance.
How to Install
- Download the Pretty Links .zip from your WPExclusive member account
- In WordPress: Plugins → Add New → Upload Plugin
- Select the .zip and click Install Now → Activate
- Navigate to the Pretty Links menu in your dashboard to start creating short links
Use Cases
Affiliate Marketers and Bloggers
Content creators use Pretty Links to clean up ugly tracking URLs, making them professional and speakable for podcasts or social videos. The auto-linking feature helps maximize revenue from old blog posts by adding links for new partnerships automatically with SEO-friendly redirects.
Social Media Influencers
The Link in Bio feature allows influencers to create a mobile-optimized landing page on their own domain rather than using third-party services. This keeps traffic on their WordPress site while making every affiliate offer accessible via a single profile link.
Agencies and Developers Managing Multiple Client Sites
Agencies use Pretty Links to manage client affiliate strategies centrally without needing a separate SaaS subscription for every site. By using WPExclusive, agencies can deploy this across a large client portfolio while keeping overhead costs predictable and low.
vs Alternatives
| Feature | Pretty Links | BetterLinks Pro | ClickWhale |
|---|---|---|---|
| Keyword Auto-linking | ✅ Yes | ✅ Yes | ❌ No |
| Broken Link Alerts | ✅ Yes | ✅ Yes | ❌ No |
| A/B Split Testing | ✅ Yes | ✅ Yes | ❌ No |
| Starting Price | Free / $100+ | $149 | Free |
| Available on WPExclusive | ✅ Yes | ❌ No | ❌ No |
Browse the full seo plugins on WPExclusive →
Pros and Cons
✅ Strengths
- Powerful keyword auto-replacement that saves hours of manual content editing
- Centralized dashboard that replaces the need for external URL shorteners
- Detailed click reporting that helps verify affiliate network data accuracy
⚠️ Limitations
- Click data can result in large database tables if tracking isn’t regularly cleared
- Developer auto-updates require an active license key. WPExclusive publishes updates manually when new versions are released.
Is Pretty Links Pro GPL Licensed?
Yes. Pretty Links Pro is distributed under the GNU General Public License (GPL) — the same license that governs WordPress itself. GPL gives any user the legal right to use, study, share, and redistribute the software. This is the legal framework that makes WPExclusive’s membership model possible.
WPExclusive distributes 100% original, unmodified files — the same release the developer publishes. No injected code, no alterations, no security risks.
Get Pretty Links Pro on WPExclusive
WPExclusive membership starts at $9.99/month, $87/year, or $149 lifetime — giving you Pretty Links Pro plus every plugin and theme in the library, on unlimited sites.
Explore the full Premium Plugins collection → or browse all WordPress plugins →
Frequently Asked Questions
What does Pretty Links Pro do?
Pretty Links Pro is an affiliate link management plugin used to shorten and track URLs. It helps marketers cloak long affiliate links and automate keyword linking across their site for increased commissions.
Is Pretty Links Pro free?
A basic version is available for free, but the Pro features like auto-linking and A/B testing are premium-only. You can access those features via WPExclusive from $9.99/month.
What is the latest version of Pretty Links Pro?
The plugin is actively maintained — WPExclusive members always receive the most current release as soon as it is published. Check your member dashboard for the specific version number.
How much does Pretty Links Pro cost?
Retail pricing starts around $100 per year for a single site. Via WPExclusive, it is included in plans from $9.99/month, covering unlimited sites and the full plugin library.
Is it legal to use Pretty Links Pro via WPExclusive?
The plugin is GPL licensed, which explicitly permits redistribution. WPExclusive provides original, unmodified files — fully within GPL terms.
What are the best alternatives to Pretty Links Pro?
Popular alternatives include BetterLinks Pro and ClickWhale. All are designed to manage redirects within WordPress, and you can find various SEO tools available on WPExclusive within the same membership.
