Order Bump is a complementary item pitched on the checkout page that the user can add to their order with a single tick on the checkbox.
See how a typical Order Bump looks on a two-step WooCommerce Checkout page.
Many business owners prefer to cross-sell items on the product page but that’s not a great strategy.
Simply because people aren’t sure of what they want to buy. They haven’t made up their mind yet.
So yet another pitch can be distracting.
Let them first select the right burger then show the fries or offer a deal on the two.
The best place to cross-sell hence, is on the checkout page. Simply because:
- The customer has mentally purchased the item
- They’re most attentive here
- You know exactly what they’re buying
Order Bumps are everywhere…
McDonalds uses order bump, Starbucks does, Subway and many other big retailers you shop from do!
Order bumps are quite successful in the offline world and they increase the average order value of a business by 20-30%.
And our success stories tell us they’re quite a hit in the online world too!
Watch this video to get some ideas on what to cross-sell as an order bump:
Let’s look at the two main reasons why they convert.
2 Real Reasons Why Order Bumps Are So Slick
There are two main reasons why order bumps are so effective in increasing your average order value.
Reason #1: Psychology of commitment and consistency
As humans we like to be consistent with our choices. So if we’ve taken decision then we like to use it as a reference point to make related choices.
Let me give you an example here:
So let’s say you bought tickets to an event on:
“How to speak more confidently in public”
Won’t you love audio recordings of the event so that you can tune in whenever you want?
For most people who attended the event, this would be a no-brainer. So the question is – are you squeezing the most out of every sale?
Reason #2: Low-dollar offers make for perfect impulse buys
Impulse buy is a brilliant phenomena that eCommerce store owners can make the most of.
How many times do you think before adding chocolates and gum to your cart in the grocery store?
The decision is fairly spontaneous and doesn’t require you to consult anyone.
That’s why low-dollar order bumps are easiest to sell.
Now let’s look at how can you distinguish between order bump and one-click upsell.
Order Bump v/s One Click Upsell: How To Decide What Your Offer Is
Not sure whether your offer should be an order bump or a one-click upsell?
Worry not, this section will help you make that distinction.
A one-click upsell is a post-purchase upsell offer. After a user has made the main purchase, their card gets tokenized and they can accept the upsell offer(s) with a single click.
Order bump on the other hand is a pre-checkout offer. It happens before the payment for the main purchase has been deducted.
To decide whether your offer is a one-click upsell or an order bump, follow this golden rule:
If you can explain bump offer in just about 4-5 lines then it’s an order bump but if you need a dedicated page to explain the details of the offer then it’s a one-click upsell.
How To Write High-Converting Order Bump Copy
(The 4G Formula)
The simple formula for writing the order bump copy is our 4G formula. You can use it to write an order bump copy in literally a few minutes.
Here’s the copy we wrote for a client who recorded a 43% conversion rate on the bump:
.png "WooCommerce Order Bumps")
