Set-and-Forget Testimonial Plugin for WordPress
The Easiest Way to Start Taking Advantage of One of the Most Underestimated Conversion Boosters
Unleash the power of testimonials on your site:
Before Publishing Your Sales Page, You Must Do This…
You’re almost done writing your sales page.
You spent hours writing a headline, addressing pain points and crafting the perfect offer.
A few months ago, she sent a message with a lot of praise about how working with you helped to achieve her goal.
You decide to dig up that email and copy Sally’s words.
Does she want to be showcased publicly on my website?
You hesitate, should you send a message and ask her? That feels a bit off, several months after she send you this email. And even if you did, should you then also ask her for a photo? Or should you wait until she accepts and ask later?
This will take days.
Days you don’t have, you were planning on publishing your sales page today.
While searching for a different solution, a light bulb goes off.
I’ll use comments people left on my blog, you think. You bypass the “privacy” problem and might even have their picture already.
Off you go, screening your WordPress comments.
One hour later, you’re discouraged. You found some comments saying “Great stuff” and “Love your work” but these wouldn’t even convince your mum to buy from you.
Let’s just publish that sales page, you say to yourself, I’ll add the testimonials later.
What Happened in ’95 That Changed Online Buying Forever?
Let me ask you something. What was the first thing you did last time you bought online.
Be honest now.
Did you look at the reviews? Read the testimonials?
I bet you did, we all do.
In 1995 Amazon introduced public product reviews and everybody thought they were committing suicide.
Today, we can not even imagine buying online without knowing what others are saying.
If you’ve ever looked at a sales page, clicked away, came back the next day, read more of the copy before clicking on the buy button, you know anxiety kicks in when you’re thinking about parting with your money.
Does this product work? Is it worth the price? Will it work in my industry? Is it worth my time? Is this a scam?
Testimonials have the power to ease that anxiety and close the sale.
They provide the social proof you need: You’re not the first one buying. And they can answer the most important question: “Will this work in my particular situation”.
If She Can Do It…
Imagine you’re a stay at home mum and you’re looking to buy an ecourse on web design. You read the sales page and the program seems solid. The price is a real investment and you’re worried you won’t have enough time to go through the whole program.
Then you read this testimonial from Lisa:
As a stay at home mum, I hesitated to buy this online course. $997 is a lot of money I’m investing in myself instead of my family and I had to ask David, my husband, if he was okay with it.
I’m so happy he agreed!
I studied every day during my daughter’s nap-time and within weeks, I landed my first client. He paid me $1,999 to design his restaurant’s website.
This not only paid back for the entire course, but also allowed me to pay for a romantic weekend with David! I can honestly say: this online course changed my life and the life of my family for the better.
That’s when it clicks: If Lisa can do it, so can you!
You hit the buy button and pay the $997 without hesitation.
The sales page copy showed the ecourse was solid, the testimonial got you to take out your credit card.
Let me repeat that:
How Can I Get Conversion Boosting Testimonials?
By now, I’m sure you understand how powerful testimonials are for your business.
They are almost guaranteed to boost conversions.
Wikijob saw a 34% increase in conversions when they added 3 simple testimonial quotes on their homepage. And Hotel Institute Montreaux increased sign-ups by 50% simply by adding a testimonial on their landing page.
But still, gathering and managing testimonials is like flossing your teeth. You know you should be doing it, but you’re not because it’s a real hassle.
To get testimonials there are basically 3 options:
Before using Thrive Ovation I didn’t even think about capturing testimonials deliberately. I just waited for testimonials to come in sporadically.
Option #1: Hope For The Best
You could wait until the last moment, when you’re finishing your sales page, and hope that at that moment you’ll magically find a great testimonial to insert.
But let’s be honest.
You probably won’t and you’ll end up without any testimonials on your website.
So what’s a better solution?
Option #2: Screen Grab + Testimonial Folder
This is probably what you’re doing right now.
When somebody leaves you a raving comment on your fan page, your blog or through email, you copy-paste the message or take a screenshot and save it in your Testimonials folder.
This way you’re sure not to lose any, right?
Well there are 2 big problems with this “system”…
Sarah ArrowDigital Marketing Consultant
Before Thrive Ovation collating my testimonials was a hot mess of an exercise. Everything from screen shots, to spreadsheets to Dropbox folders have been put together in order to manage the testimonial systems for our business in a more effective way.
How will you find the best one?
If you’ve been consistent about this (congratulations!), you’ll have a folder full of random testimonials about different offers and aspects of your business. Reading all of them and picking the best one will be time consuming.
And when you finally find a good fit, how will you display it?
Screenshots look horrible on a sales page and become unreadable on mobile devices and copying the message into a presentable format will take you a lot of time. Not to mention that you’ll probably be missing elements such as the full name, photo and website to make your testimonials look credible.
There must be a better way, no?
Option #3: Have a Set-and-Forget System in Place
You should set up a system that gathers testimonials (almost) on autopilot and that allows you to have a Rolodex with ready to insert testimonials whenever and wherever you need them.
And that’s exactly what Thrive Ovation will do for you.
But What If I’m Just Starting Out?
But What If I’m Not Selling Online (Yet)?
All-In-One Testimonial Plugin
At Thrive Themes, we’re always looking for the best way to help online businesses boost conversions. That’s why we created Thrive Ovation.
Thrive Ovation is an all-in-one testimonial management plugin for WordPress.
It allows any business, no matter the size or stage, to tap into the power of testimonials.
You’ll be able to gather and manage testimonials from within your website. And display them with the click of a button.
1. Gather Testimonials Without Hassle
Get a library filled with ready-to-insert testimonials you can choose from when needed.
Transform WordPress Comments into Testimonials in 1 Click
Find a WordPress comment you could use as a testimonial?
Don’t even think about copy-pasting it!
Save it into your testimonial library with the click of a button.
Thrive Ovation will automatically grab all the important information such as the name and the picture and the WordPress comment is now available to insert as a testimonial on your sales pages and more.
Leverage the Power of Social Testimonials
Your clients are already leaving raving comments on social media.
Now you can transform those comments into ready-to-insert testimonials.
Thrive Ovation integrates with Facebook and Twitter to grab the comment and import it into your testimonial Rolodex.
You’ll finally be able to leverage those social media mentions on your own website without using ugly screenshots.
Collect Testimonials on Auto-Pilot
We know asking for testimonials is a painful process and if you have to think about it, it simply won’t happen.
In Thrive Ovation you can automate the complete process by creating dedicated testimonial gathering landing pages, blog posts or opt-in forms.
Now, you’re able to send an automated message to your customers to ask for feedback and never think about “testimonial gathering” ever again.
OVATION ALLOWS TO COLLECT MORE RELEVANT AND MEANINGFUL TESTIMONIALS
Although we have thousands of happy customers and clients, gathering testimonials has always been a challenge for us because most people just don’t now how to leave a solid benefit-focused testimonial.
Ovation simplifies the process, allowing for the collection (and display) of more relevant and meaningful testimonials that convey the specific benefits of your offer, without the typical back and forth coaching and prompting.
2. Time-Saving Testimonial Management
Save hours, always have the most relevant testimonials lined up
The Ultimate Bird’s-Eye View
Never misplace or forget about a testimonial again.
In the Thrive Ovation dashboard you get a perfect overview.
User-submitted, WordPress comments, social media and imported testimonials are all managed in one testimonial library.
But that’s not all, in the blink of an eye you can see which testimonials are ready for display, waiting for approval or review, have been rejected or are missing a photo.
Find the Perfect Testimonials in Seconds
A flexible tagging system is included in Thrive Ovation.
Adding tags to your testimonials allows you to easily filter and find the one that fits your needs in seconds.
Relevancy is key to harnessing the full potential of testimonials.
Tags can be added automatically to the user-submitted testimonials or manually to the imported ones.
Customer Accepted Testimonials: Avoid Getting in Trouble
Before displaying certain testimonials you want to make sure you have the right to use them.
Thrive Ovation allows you to send an approval email from within your WordPress dashboard and will keep your testimonial in “Awaiting Approval state” until accepted.
This will help you to keep everything legal and client friendly.
THRIVE OVATION MAKES IT EASY TO GET WONDERFUL TESTIMONIALS
Before Thrive Ovation, testimonial gathering was a pain! Getting people to take the trouble to leave one, and then find a photo to include, was always a challenge and led to many lost opportunities.
Thrive Ovation makes it easy to get wonderful testimonials but, more than that, I have a say in how the testimonials are structured, and what is said, by asking key questions. For the person giving the testimonial, it’s also easier as they don’t have to think up wording that may or may not be useful to me.
Thrive Themes is the only suite of themes and plugins I use now. The level of service and the continuous, innovative development of fresh, highly practical , effective and powerful tools is without parallel on WordPress.
3. Display Dazzling Testimonials
Always show the best testimonials, wherever needed to boost conversions
Anywhere You Fancy
You can insert testimonials immediately through Thrive Content Builder or you can generate shortcodes.
This allows you to insert your testimonials anywhere you want, on a sales page, a landing page, your about page, a dedicated testimonial page, in a blog post and even on your opt-in forms or in your sidebar.
Dynamically Updated Testimonials
This is one of the most powerful features of Thrive Ovation.
You’ll never need to think about updating testimonials again.
Instead of only giving you the possibility to insert static testimonials, you can use tags to choose the dynamic content you want to display.
Fully Customizable, Professionally Designed Templates
Thrive Ovation comes with a library of grids, sliders or stand alone templates.
All of them have been designed to give your testimonials a trustworthy look.
You can choose the number of testimonials to display, the color scheme and with Thrive Content Builder you can customize every detail to fit your brand.