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Give Google Analytics Donation Tracking 1.2.5

A WordPress Donation Plugin To: Help Protect Endangered Species Give is built from the ground up to provide an intuitive, easy to use donation form so your donors spend less time fiddling and more time giving. Forms can be added to your website as a stand-alone page, embedded via our shortcode generator, or placed into any of your theme’s sidebars with the Give widget.

Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.

Tracking Donations with Google Analytics’ Enhanced E-commerce

With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced E-commerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.

“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced E-commerce tracking for donations, too! Read our article all about that here.

Unlock Powerful Reporting Features

Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:

  • Most valuable traffic sources
  • Most popular donation forms
  • The number of visits made before a user donates
  • Which donations are refunded most
  • Which donation forms have the highest conversions
Ecommerce Overview Displaying Donations in Google Analytics Enhanced Ecommerce Tracking
E-commerce Overview Displaying Donations in Google Analytics Enhanced E-commerce Tracking
Viewing the top Donation Forms in Google Analytics Enhanced Ecommerce Tracking
Viewing the top Donation Forms in Google Analytics Enhanced E-commerce Tracking

How Google Analytics Donation Tracking for Give Works

You most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t aim to replace your current integration. Rather, its goal is to enhance it. Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.

Please note that you need to use the GA’s Universal Analytics in order to use Enhanced E-commerce tracking. Most likely, you already are as it has been the standard for years now.

Additional Plugin Features:

  • Easy zero-hassle setup.
  • Track conversion rates.
  • Track donation form impressions.
  • Customize tracking values.
  • Track test donations.
  • Lightweight codebase won’t slow site.
  • Built to work with your existing GA implementation.
Google Analytics Donation Tracking



Version: 1.2.5

License: GPL

Updated: October 2, 2020


* New: Added support for the upcoming release of GiveWP 2.7.0 and the new donation form template.

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